Cinthol Health Plus And Fortis Announce A Partnership Initiative For Post COVID-19 Vaccine Sensitization

The COVID-19 vaccination drive across India is picking up pace, thanks to the combined efforts of public hospitals and private healthcare providers. While people are getting vaccinated, they have many doubts and questions on post-vaccination hygiene and care. On the other hand, some individuals become completely negligent towards hygiene norms after their vaccine dose, believing they are completely immune. Acknowledging these concerns and to address them, an interesting initiative has been announced.

Cinthol Health Plus, the health soap brand from Godrej Consumer Products Ltd (GCPL), and Fortis Hospital Vadapalani have joined hands for a post-vaccine sensitization programme. The objective is to create awareness around post-vaccine precautions, do’s and don’ts while encouraging citizens to keep following hygiene norms even after the vaccination is done. The week-long pilot of this programme has already started at Fortis Hospital, Vadapalani (Chennai), where a post-vaccine kit will be given free of cost to those getting vaccinated at the hospital.

Being built on the strong association with protection outdoors, Cinthol Health Plus is a health soap that gives all-round protection with a refreshing fragrance. Fortis Healthcare, a leading private sector healthcare provider in India and across its network hospitals has been at the forefront of the vaccination drive with 24 hospitals across India engaged in administering vaccinations.

Cinthol Health Plus has conceptualized the post-vaccine sensitization kit along with Fortis Hospital, incorporating key hygiene messages that can inform and empower people. The carefully curated kit contains a COVID-19 booklet capturing important do’s and don’ts in an easy to understand language. The kit also includes safety and hygiene products, including Cinthol Health Plus germ protection soap, sanitizer, masks, gloves, face shield, face wipes, among others. 

Commenting about the initiative, Sunil Kataria, CEO - India and SAARC, Godrej Consumer Products Limited (GCPL), said, “Vaccination is the most important part to beat the COVID-19 virus. As a brand, Cinthol Health Plus has always inspired people to take on one’s duties fearlessly with its assurance of protection from germs. Our post-vaccine sensitization program is a humble step to contribute to the massive national COVID-19 vaccination drive. The strategic partnership with Fortis will facilitate a direct connect with individuals taking their vaccine dose.  We are confident that the pilot program in Chennai will lead to a positive impact and inspire many more such initiatives across cities.” 

Speaking on the partnership, Dr. Sanjay Pandey, Zonal Director, Fortis Hospitals, Chennai said, “We are delighted to partner with Cinthol Health Plus to raise awareness among the public about the need of maintaining basic hygiene during COVID. In many cases, post vaccination, there is misconception in the minds of people that they can ignore basic hygiene – Sanitising, Masking and Social Distancing (SMS). While there is no doubt that the current two-dose vaccines will surely protect an individual from ending up in ICU or getting cured with minimal infection, medical experts are still in the process of learning and understanding the vaccine’s longevity, virus mutations and behaviour. Even before the vaccine, individual discipline protected everyone from the virus spread. Today, it is still necessary to maintain that discipline and follow SMS even after getting vaccinated. We sincerely request every individual to follow SMS principle to contain community spread and remain protected.”

About Godrej Consumer Products Ltd:

Godrej Consumer Products is a leading emerging markets company. As part of the 124-year young Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust, integrity and respect for others. At the same time, we are growing fast and have exciting, ambitious aspirations.

Today, our Group enjoys the patronage of 1.15 billion consumers globally, across different businesses. In line with our 3 by 3 approach to international expansion at Godrej Consumer Products, we are building a presence in 3 emerging markets (Asia, Africa, Latin America) across 3 categories (home care, personal wash, hair care). We rank among the largest household insecticide and hair care players in emerging markets. In household insecticides, we are the leader in India, the second largest player in Indonesia and are expanding our footprint in Africa. We are the leader in serving the hair care needs of women of African descent, the number one player in hair colour in India and Sub-Saharan Africa, and among the leading players in Latin America. We rank number two in soaps in India and are the number one player in air fresheners and wet tissues in Indonesia.

But for us, it is very important that besides our strong financial performance and innovative, much-loved products, we remain a good company. Approximately 23 per cent of the promoter holding in our Group is held in trusts that invest in the environment, health and education. We are also bringing together our passion and purpose to make a difference through our 'Good & Green' approach to create a more inclusive and greener India.

At the heart of all of this, is our talented team. We take much pride in fostering an inspiring workplace, with an agile and high performance culture. We are also deeply committed to recognising and valuing diversity across our teams.

About Fortis Healthcare Limited  

Fortis Healthcare Limited – an IHH Healthcare Berhad Company – is a leading integrated healthcare services provider in India. It is one of the largest healthcare organizations in the country with 36 healthcare facilities (including projects under development), 4000 operational beds and over 400 diagnostics centers (including JVs). Fortis is present in India, United Arab Emirates (UAE) & Sri Lanka. The Company is listed on the BSE Ltd and National Stock Exchange (NSE) of India. It draws strength from its partnership with global major and parent company, IHH, to build upon its culture of world-class patient care and superlative clinical excellence. Fortis employs 23,000 people (including SRL) who share its vision of becoming the world’s most trusted healthcare network. Fortis offers a full spectrum of integrated healthcare services ranging from clinics to quaternary care facilities and a wide range of ancillary services.