Seagram’s Royal Stag Brings Alive Harshvardhan Joshi’s Inspiring Make It Large Story

* Harshvardhan Joshi scales Mt. Everest at the young age of 25

Seagram’s Royal Stag has always inspired the youth by celebrating the spirit of dreaming, achieving and making it large. Reinforcing this philosophy, Royal Stag showcases the inspirational journeys of those who dream big and are fearless in their endeavour to fulfil their aspirations. We are proud to showcase the momentous journey of a young mountaineer, Harshvardhan Joshi who climbed the Mt. Everest & reached the summit in his very first attempt.

Harshvardhan Joshi, though only 25, is a seasoned mountaineer from Vasai, Maharashtra who found his calling for mountaineering at the age of 18. An engineer by profession, Harshvardhan’s heart was always in mountain climbing. In 2016, Harshvardhan became the youngest Indian to climb Stok Kangri (20K feet) solo.

Harshvardhan continued to follow his dream of conquering Mt. Everest with a passion to succeed. His goal was clear and in order to achieve it, he followed a strict regime of endurance training for last 6 months. As part of his preparation, he also spent more than 5 months every year in different states of the Indian Himalayas, training and scaling 11 summits in the process.

Excited about Royal Stag’s Make It Large Stories launch, Kartik Mohindra, CMO, Pernod Ricard India, said “Royal Stag has always been an iconic brand that motivates people to dream, achieve and make it large in life. Giving life to this belief, we are proud to bring alive the story of Harshvardhan Joshi & his quest to scale Mt. Everest and reach the summit. We, at Royal Stag salute his determination and hope to continue inspiring the youth of today to dream big and make it large.”

Sharing details about the expedition, Harshvardhan Joshi said, "I could not think of better partners for my first attempt to scale Mt. Everest than Royal Stag. Their philosophy of ‘Make it large’ perfectly describes this expedition. With this attempt, I wish to empower youth with the message that no dream is unattainable if you have the right support system by your side and that passion & dedication can truly move mountains!”

ABOUT PERNOD RICARD INDIA

Pernod Ricard India (P) Ltd. is a fully owned subsidiary of Pernod Ricard SA and is a fast-growing multinational alcohol beverage company delivering quality products to its consumers across the country. With leading brands in each category, Pernod Ricard holds one of the most dynamic and premium portfolios in the industry led by Seagram’s whiskies such as Royal Stag, Royal Stag Barrel Select, Blenders Pride, Blenders Pride Reserve Collection, Imperial Blue, 100 Pipers and a wide range of International premium brands that include Chivas Regal, Ballantine’s, The Glenlivet, Royal Salute and Jameson Irish whiskey. Some of the eminent brands in white spirits category include ABSOLUT vodka, Jacob’s Creek and Campo Viejo wines, Martell cognac, Beefeater and Monkey 47 gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagne. Pernod Ricard India is recognized as an industry leader with various recognitions and achievements that help the company deliver quality products to the consumers. Seagram’s whiskies are exported to 26 countries across the world. Pernod Ricard India is a socially responsible organization with a strong belief to strengthen corporate citizen by addressing social, economic and environment sustainability in all key states.