Swaraj Tractors Launches ‘Mera Swaraj Education Support Program’

* Supporting students with financial assistance & opportunities to work on live agri-mechanization projects

* Nurturing young engineering talent for industry

Swaraj Tractors, a part of the USD 19.4 billion Mahindra Group, has launched the ‘Mera Swaraj Education Support Program’, an early career development initiative for engineering students across the country that aims to create a future pool of competent engineers. The program is designed to expose first-year engineering students to critical and holistic industry experiences necessary for long-term career development. Students from top engineering colleges offering Agri-engineering will be targeted for this program.

For its first year, Swaraj Tractors has selected thirty-seven students for internships from eight engineering colleges across the country. The students will be subsumed into Swaraj’s final placement process. As a part of their internships, they will also work on live farm- mechanization projects mentored by industry experts.

Harish Chavan, Chief Executive Officer, Swaraj Tractors said, “At Swaraj we aim to nurture and create a competent pool of engineers for the future by engaging students early on in their careers and giving them the opportunity to appreciate varied mechanisation possibilities for new age agriculture. Through the ‘Mera Swaraj Education Support Program’ we not only hope to support deserving students pursuing engineering education but acquaint them with modern tools and technologies through practical exposures in industry.”

Through the ‘Mera Swaraj Education Support Program’, students will receive financial support for four years, subject to consistent academic performance.

This year, students selected for the program primarily have farming backgrounds, in line with Swaraj’s USP of ‘Made by the farmer, and for the Farmer’.

About Swaraj

Swaraj Tractors a division of the USD 19.4 billion Mahindra Group and is India’s second largest and fastest growing tractor brand. Established in 1974, Swaraj has sold over 1.5 million tractors since inception. Based in Punjab, the grain bowl of India, Swaraj is a brand that is made by the farmer, for the farmer as many of its employees are also farmers. They bring real world performance and create an authentic, powerful product with assured performance and enduring quality, designed with one purpose – enabling the Indian farmer to Rise. Swaraj Tractors, consistently ranked among top players in Customer Satisfaction in India, manufactures tractors in the range of 15HP to 65HP and also provides complete farming solutions.