Aviva India Launches Aviva Life Shield Premium Across Indian Market

* The comprehensive, hyper-personalized term insurance plan helps a customer choose from a gamut of options around sum assured, premium payment term and frequency, claim payout among others 

Aviva Life Insurance, India’s most trusted private insurance company, today announced the launch of Aviva Life Shield Premium, a Non-Linked Non-Participating Individual Pure Risk Life Insurance Plan. It is a comprehensive term life insurance plan that can be personalized as per the needs of every individual and his family to ensure that one enjoys the protection of a term life cover on their own terms. Towards this goal, Aviva has launched the campaign #OnYourTerms and the product has been designed to enable customers to choose and customize options around the sum assured, premium payment term and frequency, claim payout methods, among others.

Mr. Vinit Kapahi, Head, Marketing Function, Aviva Life Insurance said “Our single-minded focus on delivering a comprehensive and differentiated proposition suite is rooted in our vision to work towards our long-term strategy. We understand customer demands and our teams have been working to launch new and more relevant products to ensure that our customers’ future is secured. Aviva Life Shield Premium plan can be personalized as per the financial needs and provides protection to the loved ones We are confident that this product will cater to the increasing demand for Term Life Insurance but will also ensure that more customers choose to enjoy the benefits of insurance by insuring themselves.”

Vinit further added “At Aviva, we have always kept the customer at the centre of every endeavour and are continually driven by our purpose of With You Today, For a Better Tomorrow. This is a promise that each one of us lives through every day at work to ensure good customer outcomes at every step of the way.”

Aviva Life Shield Premium comes with policy term up to 62 years and provides customers optional payment term of Regular, Limited and Single Premium payment term and Annual, semi-annual or monthly Premium payment frequency. This product allows customers to balance their financial portfolio with multiple payout methods ranging from lump sum, income and 50:50. Another advantage is that customers get an additional protection against Accidental Death and Permanent Total Disability due to an accident.

Some key differentiators of Aviva Life Shield Premium are:

·         The plan offers opportunity to choose increasing or decreasing sum assured as per customers’ financial needs.

·         Customers can pay a limited premium for as less as 5 years and enjoy coverage till the age of 80.

·         Aviva Life Shield Premium lets customers enjoy freedom to tailor-make the plan to suit their family.