India’s First Social Finance Platform SaveIN Raises Funding From Leading Investors, Set To Disrupt Personal Finance

India’s first social finance-based neo bank, SaveIN has raised an undisclosed amount in pre-seed funding round from a clutch of Indian and international angel investors and industry stalwarts across banking, consulting, blockchain, credit bureau and fintech. SaveIN is a first of its kind platform that aims to organize India’s largest personal loans market – lending / borrowing amongst family / friends and acquaintances (with or without interest) and aims to disrupt the personal finance market with its innovative products.

“Over 75% of Indians lend and borrow money among each other, especially for their short-term loan requirements, we have created India’s first and only social finance platform, that aims to organize this large market of transactions amongst friends, family and acquaintances facilitating discovery, matchmaking and record keeping of such transactions,” said Jitin Bhasin, Founder and CEO, SaveIN.   Jitin Bhasin has been leveraging his expertise and experience in personal finance segment to create a new ecosystem in the country.

“We want to positively impact the financial health of Indians, by leveraging their own trusted network and providing access to need-based and contextual financial products. The company is looking to use recently raised funds to expand its market reach, accelerate product development, and strengthen its in-house team. We aim to reach over 5 lakh users by the end of this fiscal year,” informed Jitin Bhasin

According to a Survey by CMIE's Consumer Pyramids, there is a paradigm shift in the way people borrowed, especially during the pandemic in 2020. Rather than approaching banks and financial institutions, people relied more on family, friends, acquaintances (including shopkeepers) for their short-term needs.  SaveIN identified this gap to develop India’s first social finance platform to tap the potential of large market of lending and borrowing among family, friends, acquaintances and in the process, also creating large alternate credit assessment data pools

The company launched the beta phase of its operations in April 2021 and has already recorded over ten thousand downloads of its mobile app on Google Playstore.“As part of its growth plans, SaveIN aims to offer a full scale, hyper-personalized, financial experience to its customers in association with partner institutions like banks, insurance and mutual fund companies, thereby offering a comprehensive suite of products and services in the retail personal finance domain,” concluded Bhasin.

Previously, Bhasin was the CEO of fintech lending company Rupeeredee and Non-Banking Financial Company Fincfriends. He has also held senior positions in Bankbazaar and Indusind Bank.SaveIN was set up in 2020 by Bhasin who had teamed up with EY Hong Kong senior executive Anurag Varma and Gaurav Luthra, Founder of Whatsup Life to start India’s first social finance-based neo bank. The company also roped in Rahul Gupta as Chief Financial Officer (former VP-Finance at Stashfin) and Karan Jain as Chief Operating Officer (former Director at Bankbazaar). With a very strong team, SaveIN aims to disrupt the way Indians transact, bank and save money.

About SaveIN

Established in late 2020 by seasoned banker and Fintech professional Jitin Bhasin, SaveIN aims to disrupt the way Indians transact, bank and save money. SaveIN, as the name suggests, is a financial services/neo-banking platform, made exclusively for Indians, with an aim to revolutionize their experience across daily financial transactions and banking. Bhasin has teamed up with EY Hong Kong senior executive

Anurag Varma and Gaurav Luthra, founder of Whatsup Life to set up SaveIN.The company has further strengthened its leadership team, adding Rahul Gupta as CFO (ex Stashfin) and Karan Jain as COO (ex Bankbazaar). SaveIN aims to offer, novel products in the personal finance domain, supplemented by a full suite of traditional banking products and experiences, but in a never seen before avatar, thereby making it a fun, simple, secure, and unbelievably rewarding experience. In due course, SaveIN also aims to create large alternate credit assessment data pools for its users, using social finance transactions clubbed with other alternate data, enabling them to graduate up the formal credit curve thereby expanding the pool of creditworthy Indians All this and more are at just the click of button, in a 100% digital and paperless, mobile

first ecosystem. At the core of building this truly exceptional financial platform lies a humble, albeit fierce intent of team SaveIN, to solve problems faced by Indian customers while using traditional banking services and making daily financial decisions.