WebEngage Ranked #7 On G2’s Best Software Sellers 2021 List

* This endorsement is a testament to the company’s highly efficient customer data platform & marketing automation suite for consumer tech enterprises and SMBs

* WebEngage is the highest-ranked marketing automation platform on this list

WebEngage, the leading marketing automation suite & Customer Data Platform for digital consumer businesses has topped the charts, by ranking #7 on G2’s list of best India sellers for 2021. The brand has been recognized as the most voted choice on G2’s list of Best India Sellers for 2021. WebEngage has been the highest-rated marketing automation product that focuses on user engagement and retention in this esteemed list of 25 brands.

WebEngage is trusted by some of the biggest brands in the consumer business space to supercharge their customer engagement and retention strategy with industry-leading product performance and support. Previously, WebEngage has been ranked #1 in G2’s Satisfaction Index report 2020 for Asia - a leading indicator of the brand’s dedication to customer satisfaction and end-user experience. 

G2 is the world’s largest B2B tech review platform that houses an annual report that focuses on the state of technology globally and leading as one of the top 10 sellers comes as a big win to WebEngage in G2’s 2021 Report. G2 is a leading peer-to-peer software review platform that helps software seekers make the right purchase decisions by offering real customer reviews about a software product's platform and experience. It houses organic reviews sourced from real-time software users who answer in-depth questions that form a detailed analysis. The G2 report is a well-known source of information for software consumers in the technology space. Brands turn to G2 to understand the software landscape better and make informed decisions on the basis of multiple criteria.

On being recognized as India’s top marketing automation platform, Avlesh Singh, CEO of WebEngage said, “We are extremely thrilled to receive this positive endorsement and appreciation from our users. This validation is a true testament to our vision at WebEngage, a powerhouse, a made-in-India brand that is building global products and managing to deliver phenomenal value to digital consumer businesses. Being one of the top-selling software brands in India, we aim to live up to India's quality when it comes to creating powerful, value-for-money technology products. We will continue building on this approach and abolish the status quo that determines top-quality software coming from other parts of the world only. We envision establishing continued trust and create confidence amongst our users and consumer brands in India.”

G2’s metrics include reviews on product pages, aggregating reviewers' answers, an indicator of similarity of function, an indicator of overlap of usage, customer satisfaction with end user-focused product based on user reviews, Grid® Report Inclusion, Market Presence Scoring Criteria and more. WebEngage welcomes the accreditation that encourages their quest to create a global brand, with a vision to deliver value to its users with a powerful platform, focusing on customer-centricity, and improving the lives of marketing and product teams.

About WebEngage

WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across 10 communication channels.  WebEngage powers the user engagement for thousands of enterprise brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, Online Retail.

Thousands of product and marketing practitioners design intuitive user lifecycle journeys on the WebEngage dashboard to convert existing users through data-backed, timely omnichannel engagement campaigns. The platform offers in-depth product and marketing analytics for brands to track growth metrics and campaign performance effectively.