Studds Inaugurates First Exclusive Brand Outlet In Delhi; Enhances The Retail Footprints In India

Studds Accessories Limited, the world’s largest two-wheeler helmet manufacturer (in terms of volumes sold in a year), inaugurated all new state-of-the-art, Exclusive Brand Outlet (EBO) in Karol Bagh, Delhi. This increases the retail footprints of EBO by STUDDS in the country with an aim to further strengthen such touchpoints to around 20 across the country in FY’21.

Mr. Sidhartha Bhushan Khurana, Managing Director, STUDDS Accessories Ltd inaugurated the outlet at a grand ceremony in the city.

Located in main Faiz road, Karol Bagh, New Delhi the exclusive brand will feature products from the company’s two flagship brands - STUDDS & SMK HELMETS. Aimed at offering superior value products, customers can now access a wide range of premium helmets and two-wheeler accessories, including, side boxes, top boxes, biking gloves, helmet locks, rain suits, biking goggles etc.

Indigenously designed to offer unparalleled in-store experience this store acts as a one-stop-shop for the riding community and purchase from a wide range of new-age helmets with advanced head protection technology. The other exclusive brand outlets are already operational at Rohtak, Kochi, Bengaluru, Vijayawada, and Mumbai.

Talking about the outlets, Mr. Sidhartha Bhushan Khurana, Managing Director, STUDDS Accessories Ltd., said,” Entering the capital has been on our cards for a very long time, and we are confident to offer a variety of innovative products in our portfolio with the exclusive new store in Delhi. The city itself is one of the main financial hubs, making it an aspirational point of location. With an objective to transform the riding experience, we are thrilled to strengthen our network with the first launch of 2021.  

With an aim to promote road safety amongst the riders in the county, STUDDS being the world’s largest two-wheeler helmet manufacturer is inclined with the Government’s rules and regulations. We also plan to add an advanced range of headgears and accessories in due course of time.” he further added.

The new outlet will feature an extensive range of products from STUDDS and SMK, thereby, presenting an exciting and contemporary portfolio to customers. SMK is a premium brand which was conceptualized in Europe and is popular among biking community for its comfort, style and value-added features.

In line with its phased expansion strategy, STUDDS plans to open several exclusive outlets across the country. With rising demands for two-wheeler accessories, the company is aiming to double its manufacturing capacity in helmets and motorcycle accessories in the coming years.

About STUDDS Accessories Ltd.

STUDDS ACCESSORIES LIMITED is the world’s largest manufacturer of two-wheeler helmets. The company has two flagship brands STUDDS & SMK HELMETS. It has a wide range of helmets and motorcycle accessories, which keeps evolving every year with new technology, design and graphics. The brand believes that their focus on safety, quality and style makes them a lifestyle choice for their customers, and positions STUDDS and SMK as aspirational brands. STUDDS is marketed and sold in 21 countries across the globe, while SMK is present in 23 countries, including Europe, Asia and Latin America.