Pine Labs Introduces AllTap App To Empower Small Merchants Across Indian Market

* Offers ‘tap on phone’ contactless payment acceptance for India certified by PCI SSC, RuPay, Visa, Mastercard and Amex

Pine Labs, a leading merchant commerce platform in Asia, today launched AllTap, a feature-rich app that can significantly accelerate digital payments adoption in India. Pine Labs AllTap is a revolutionary new app for small merchants to immediately start accepting digital payments on their NFC-enabled smartphone without the need of any additional hardware. The ‘tap and pay’ feature within the app is secure and is certified by PCI Security Standards Council (PCI SSC), RuPay, Visa, Mastercard and Amex.

While the ongoing pandemic propelled the adoption of digital payments in India, a large and critical segment of small entrepreneurs are still untouched by digitization. Pine Labs AllTap addresses this key segment especially small merchants, home entrepreneurs, street vendors, hawkers, cab drivers, and others who are not ready to invest in a traditional point-of-sale (PoS) terminal to accept digital payments.

Commenting on the launch, B. Amrish Rau, CEO, Pine Labs said, “We heard from small merchants, taxi drivers, self-employed individuals, tuition-givers, and several other solopreneurs, who wanted a simple digital payments acceptance solution. We are proud to unveil AllTap in response to their needs. AllTap comes with a cutting-edge contactless payments technology and requires no additional hardware for merchants to start accepting digital payments. Their NFC-enabled smartphone is now a payments acceptance device. Pine Labs AllTap has tremendous potential to bridge the digital divide not only in India but also in other markets. We are excited to introduce this pioneering app in the market today.”

Sanjeev Kumar, CTO, Pine Labs said, “With AllTap, we are offering merchants a robust PCI SSC-compliant Contactless Payments on COTS (CPoC) solution. This ensures all tap and pay transactions are fully secure. Our PCI SSC-CPoC listing underwent an extensive audit and certification from PCI SSC and leading networks Visa, RuPay, Mastercard, and Amex.”

Using the Pine Labs AllTap, merchants can convert their NFC-enabled smartphone into a payment acceptance device in minutes and avail a host of additional features such as converting a transaction into Pay Later EMIs to increase sales. AllTap is powered by Pine Labs’ robust payment infrastructure which is already trusted by over 150,000 merchants. 

Pine Labs AllTap addresses several pain points of small merchants. Merchant can now switch to contactless digital payment, accept digital payments acceptance during door-step delivery, reduce the checkout time delays through quick tap-and-go payments.

The app requires little documentation for the digital onboarding of merchants, making it a quick to download and use solution. Pine Labs AllTap app is available on Google Play Store and can be downloaded from here: https://play.google.com/store/apps/details?id=com.pinelabs.epos

About Pine Labs

One of Asia’s leading merchant commerce platforms, Pine Labs serves prominent large, mid-sized and small merchants across Asia and the Middle East. The company’s unique cloud-based platform enables it to offer a wide range of payment acceptance and merchant commerce solutions including enterprise automation solutions such as inventory management and customer relationship management. Its stored value platform includes issuing, processing, and distributing digital gift cards for corporate customers around the world. Incorporated in Singapore, Pine Labs’ key investors include Actis Capital, Mastercard, PayPal, Sequoia India, and Temasek.