Truecaller Introduces Call Reason - Next Step in Evolution of Caller ID & Releases SMS Scheduling and Message Translation

Building upon its core proposition of making communication safer and more efficient for their users, Truecaller has rolled out three highly anticipated features: Call Reason, Schedule SMS and SMS Translate for users globally.

Truecaller has been the pioneer in the mobile identity space, and has pushed the innovation of Caller ID to great heights. Consumers trust Truecaller to tell them who is calling but now they will also know why they are calling. Call Reason enables users to set a reason for their call, enabling the receiver to check what the call is about, whether the incoming call is personal, business or something urgent. This would increase pick up rates, especially when callers are calling from new numbers.  

The new 'Schedule SMS' extends the platform’s Caller ID feature to enable users to schedule a message reminder of any events, meetings, or what groceries you need to pick up at the end of the day. Additionally, the SMS Translate feature allows users to instantly translate the content of their messages directly in Truecaller without leaving the app. This feature works for both SMS and instant messages (IM). All these features will be free for all consumers.

Commenting on the feature, Rishit Jhunjhunwala, Chief Product Officer at Truecaller said, “We are thrilled at the launch of Call reason, Schedule SMS and SMS Translate. We have been working towards building an innovative communication suite for our users and these three features are the next big step in line with this mission. Communication in 2020 is easier in many ways, but also complicated by the vast ways in which people connect for information. As a brand, we strive to stay true to the core principle of building a product for masses while always acting in the public interest. We are constantly listening to our users and want to help them by putting more power in their hands.”

About Call Reason

The new Truecaller is bringing your communication home, by organising everything for you more easily and smartly. Call Reason was one of the most requested features in 2020 from Truecaller users around the world. With this, the new feature extends the platform’s Caller ID feature to help users to send a note in their outgoing calls. This would empower users in higher pick-up rates on outgoing calls as the receiver would know "what reason the call has been placed". Businesses can set a customized text before every call which would increase engagement with their customers .

This feature will start rolling out today to all Android users and will be launching for iOS early next year.

Schedule your SMS

Users can schedule SMS by simply selecting the icon while messaging and choose a date and time. Your message will be sent then, and you will always be able to see it scheduled in your chat. This feature is available for Android users only.

SMS Translate

The app automatically detects if a foreign language is used in the messaging screen and will show that a translation is available. This feature is powered by Google’s ML Kit and all messages are processed locally in the phone, which means the content of your messages never leaves your device. Language packs are downloaded to your device before translation begins. Users can also download additional languages to use them offline, anytime and anywhere. SMS Translate will only be available for Android.

About Truecaller:

People use Truecaller to stay ahead. It helps them know who’s getting in touch, filter out unwanted calls and SMS, and focus on what matters. The company provides a suite of unique services such as a dialer that offers caller ID, spam detection, messaging and more. Truecaller’s mission is to build trust everywhere by making communication safe and efficient. Headquartered in Stockholm, Sweden, the company was founded in 2009 by Alan Mamedi and Nami Zarringhalam. Investors include Sequoia Capital, Atomico and Kleiner Perkins.