YES BANK Launches KuchNayaSocho Campaign Across India

As India unlocks in phases from the current COVID-19 situation, YES BANK has launched a campaign, ‘KuchNayaSocho.’ Through this campaign, the Bank endeavours to instill hope amongst people and give a positive message to the society that we can adapt to the new normal through collaboration and innovative thinking. Since the lockdown was announced, the Bank launched a range of innovative solutions to help its customers adapt to the new normal.

All through our lives, be it at school, college or workplace, we have been encouraged to think innovatively and this approach has become an indispensable part of how we think. Building on this, the Bank has launched a campaign to partner communities and support them by building a bridge to a new future - KuchNayaSocho, a campaign embracing change and innovation to support customers and partners, alike. The campaign is being amplified across YouTube and Facebook.

Commenting on the launch, Jasneet Bachal, Chief Marketing Officer, YES BANK said,” While the last few months transformed our lives beyond imagination, bringing in a whole new world of isolation and social distancing, it has also reminded us that we are all interconnected like never before - a part of one another. The ‘#KuchNayaSocho’ campaign mirrors the way this transformation has impacted us, and how innovative thinking will pave the way for us to embrace the ‘new normal’. Through this campaign, we have also showcased how YES BANK is supporting all our stakeholders in adapting to the COVID-19 induced normal through digital solutions. The campaign urges ‘innovative thinking’ in order to adapt to the evolving changes, in readiness for the new.”

Keeping in mind the financial health, well-being, and daily travel requirements of commuters, the Bank recently launched solutions such as Fixed Deposit + COVID-19 Insurance Cover, an Overdraft against Fixed Deposit to meet financial and liquidity needs, a tap and go card for making contactless payments during bus travel, and a UPI payment solution for excess baggage during flight check-in for travelers of a renowned airline.