Toyota Kirloskar Motor Salutes the Indian Armed Forces Through their ICARE Initiative

In its pursuit to bring about a positive change to the community and enrich lives, Toyota Kirloskar Motor (TKM) concluded its 16th ICARE outreach initiative today, coinciding with the 74th Independence Day. ICARE, an employee volunteer initiative of TKM which is designed to bring the employees and their families together to make a difference in the community. 

Not allowing the current pandemic to dampen their spirits, over 100 TKM employees and their families came together virtually through an e-enabled platform this Independence Day to pay tribute to the indomitable spirit of the Indian soldiers guarding our borders across Leh and Ladakh. The e-enabled event was graced by the honourable guest speaker, Air Vice Marshal B K Murali [Retd], who was a part of the Kargil War in 1999. He shared insights on the current scenario and selfless contribution of warriors who are at the forefront to save our lives.

The core theme of this initiative was to send a message of gratitude, love and best wishes to our soldiers at Leh, Ladakh, who guard our borders day and night. Towards this end, as a part of this initiative, the employees and their families sent out handmade eco-friendly Rakhis and greeting cards that will be handed over to the soldiers posted in Leh, Ladakh via the Army Post Office (APO) Northern Command. In addition, a video message was also sent for the soldiers.

Expressing his thoughts on this occasion, Mr. Vikram Gulati, Country Head & Senior Vice President, Toyota Kirloskar Motor said, “The bravery, spirit and enthusiasm of the armed forces to protect their motherland India is unparalleled and any tribute to this valour and devotion is not enough. Through our ICARE initiative, we pay our tribute to the soldiers by honouring them with a token of gratitude.

ICARE program has created a platform for employees to come together and make a difference in the community. The initiative actively engages employees and strives to enhance their understanding on numerous societal issues, contributing to address vital needs within TKM’s CSR framework. We are happy to see such energetic participation of our employees and their family members who are emerging as ‘Social Transformers’ in each ICARE activity. With this, we intend to expand the horizon of serving the society with our holistic approach.”

‘ICARE’– an employee voluntary initiative, is an effort aligned with the company’s commitment to sustained community development.  TKM believes that it is important for the employees to align with our morals and principles to make key contributions to the nation and society at large. This drive actively involves the employees and strives to enhance their understanding on various societal issues, contributing to address vital needs within TKM’s CSR framework. Since its launch in 2017, ICARE has grown manifold and managed to create a large impact in the society which benefited more than 40,000 lives. Currently, more than 700 employees have been registered under TKM’s ICARE initiative. So far, TKM has implemented 15 ICARE activities in the area of Education, Environment, Road Safety, Skill Development, Disaster Management and supporting special children by creating massive transformation in the society and providing enriching experience to employees every time.

Toyota Kirloskar Motor will further continue its various CSR activities keeping the development perspective of socio-economic structure of the society, providing aids to many individual’s lives to make a difference in their livelihood.