SBI General Insurance Launches "Shagun – Gift an Insurance" Policy

 Highlights

* Covers personal accident insurance 

* Can be gifted to anyone 

* Premiums valued at 501, 1001, 2001 

SBI General Insurance, one of the leading general insurance companies in India announced the launch of first-of-its-kind offering, ‘Shagun – Gift an Insurance”, a unique gift of Personal Accident policy. This product was filed by SBI General under Insurance Regulatory and Development Authority’s (IRDAI) Sandbox regulations. The key differentiating feature of the policy is that it can be gifted to anyone you want, which means it is not necessary for the policy buyer to be related to the insured.   

Shagun covers personal accident insurance which provides complete financial protection to the insured person against uncertainties such as accidental death and partial or total disabilities, and permanent as well as temporary disabilities resulting from an accident. 

On the launch of the product, Mr. P.C. Kandpal, MD and CEO, SBI General Insurance said, “Shagun is a unique offering by SBI General. In our Indian culture, we often celebrate our milestones or auspicious occasions by gifting either something or an envelope of money. This gesture is synonymous with well wishes and good luck. At SBIG, we ideated “Shagun” as a valued gift of security to be positioned for such kind of gestures. The premium of the product has also been designed at Rs. 501, 1001, 2001. Thus, not just the name “Shagun” but also the premium amount has a touch of our Indian tradition.” 

He further added, “Shagun can be gifted to anyone viz your family, friends, extended family and even domestic helpers, drivers, cooks etc., and on any occasion like passing an exam, buying a new car, new home, birthdays, marriage, anniversary, buying a new bike, college admission, etc.” 

Shagun-Gift an Insurance, a unique gift of Personal Accident can be purchased on SBI General’s website www.sbigeneral.in, with a very smooth buying journey in just 3 steps.   

About SBI General Insurance Company Limited:  With the strong parentage of SBI, we, at SBI General Insurance, are committed to carry forward the legacy of trust and security; and to become the first choice for every Indian’s general insurance needs.  

Ever since our establishment in 2009, from 17 branches in 2011, we have expanded our presence to around 123 branches pan-India.  

We follow a robust multi-distribution model encompassing Bancassurance, Agency, Broking and Retail Direct Channels. Today, our distribution family includes over 22,900 IRDAI certified advisors including the State Bank Group employees, and over 12,000 Agents to make insurance easily available even in the remote areas of the country.  

On the distribution network front, we have strong distribution partners adding up our reach to every nook and corner of India, with SBI’s over 22000 branch network, other financial and digital partners. Our current geographical exposure covers 125+ cities pan-India with a presence of another 350+ locations through satellite resources.  

We currently serve three key customer segments viz. - Retail Segment (catering to Individual & Families), Corporate Segment (catering mid to large size companies) and SME Segment; and are future-ready to serve the growing needs of Indians with new age-processes and services at affordable prices.  

SBI General Insurance closed the financial year 2019-20 with a Gross Written Premium of Rs. 6840 cr at a YoY growth of 45%.