VIL Offers a Unified Vodafone RED Experience to All Postpaid Customers Across Indian Telecom Circles

Vodafone Idea Limited, one of India’s leading telecom service providers, today announced the completion of its postpaid consolidation journey by bringing all Idea post-paid subscribers under a single umbrella of Vodafone RED. All Vodafone Idea postpaid customers can now avail benefits of the Vodafone RED plan, a uniform customer service, and an enhanced digital experience.

This consolidation is a major step towards its synergy realisations and has led to process standardization for both the retail and enterprise customers.

It will enable the company to provide a uniform customer experience through self-service channels with enriched menu options on IVR, USSD, MyVodafone App and Websites for availing products, services and making payments. Erstwhile Idea postpaid customers now do not need to go through a separate on-boarding and service experience. They can now avail Red Family subscription, a single bill for entire family, access to Vodafone Play, premium content and a bouquet of other value added services.

Announcing the completion of postpaid consolidation, Vishant Vora, Chief Technology Officer, Vodafone Idea said, “The consolidation of Vodafone and Idea postpaid customers is a major step towards our vision of one company, one network. One of the biggest and fastest migration in the telecom space, this has led to operational synergies and process standardisation for both our postpaid retail and enterprise customers. It enables us to provide enhanced customer experience to our postpaid users.”

With this consolidation, Call Centre Agents will be able to serve customers better using the CRM insights provided through 360 degree view on customer information, interactions and service profiles. Real time rating functionality will ensure accurate unbilled charging for customers at any given point of time. Customer will also be able to receive timely notification and alerts for any over usage. Moreover automated credit monitoring and dunning can trigger on time to ensure customer does not incur huge Bills thus avoiding Bill shocks.

Vodafone Idea has successfully integrated two strong networks in 92% of the districts, taking the integrated circles to 18. The deployment of new age technologies such as M-MIMO, DSR, Hybrid Cloud, OpenRan to enhance capacities and increased 4G coverage has resulted in richer customer experience.

During the pandemic the company has introduced several initiatives like recharges and payments via ATM/ USSD/ other digital platforms and launched AI powered customer service Bot on WhatsApp to keep its customers connected with their loves ones.