Hindware Appliances Launches New Range - Ripple series and Alexio series of Auto-Clean Chimneys on Flipkart

Somany Home Innovation Limited, makers of ‘Hindware Appliances’ and one of the top three players in the kitchen appliances segment in India, has launched another futuristic range of auto-clean chimneys ‘Ripple Series’ and ‘Alexio Series’, on Flipkart, India’s homegrown e-commerce marketplace. The latest range of appliances offers advantages like advance level filtration, high suction speed and motion-sensing among others. On the pricing, the Ripple Series has two variants Ripple SS and Ripple Black which are priced between INR 24,990 and INR 26,990. The Alexio Series has one model and is priced at INR 22,990. These products will be available on Flipkart,  which is celebrating “The Grand Kitchen Sale” from July 1 to July 6, 2020.

Amidst the ongoing disruption in the retail industry, virtual is the new way for brands to stay connected with their customers. Therefore, Hindware Appliances has joined forces with Flipkart to strengthen its e-retail business and consistently bring their new offerings to their customers. Both the Ripple Series and Alexio Series auto-clean chimneys offer filter-less technology, max.  suction of 1200 m3/hr, thermal auto-clean, and energy-efficient LED lamp. The Ripple Series comes in two sizes – 600 mm and 900 mm and are equipped with motion sensors for ease of use and metallic blower. The Alexio Series also offers 3-speed touch control and a metallic oil collector. 

Mr. Rakesh Kaul, CEO and Whole Time Director, Somany Home Innovation Limited said, “As we continue to work in the new normal, at Hindware Appliances, our top priority is to enrich our consumer’s lifestyle and ‘give more power in the hands of consumers’. The new range of kitchen chimneys ‘Ripple series’ and Alexio series’ are designed to simplify lives with smart automation while offering industry-best features. Through our strategic association with Flipkart, we will continue to offer our consumer the widest and new generation range of appliances thereby enabling enhanced delight for our consumers.”

Hari G. Kumar, Senior Director at Large Appliances, Flipkart said, “As a homegrown e-commerce marketplace, Flipkart is committed to effectively cater to consumers’ changing requirements by working with ecosystem partners to expand our selection. While the demand for smart kitchen appliances have been on the rise since the past few years, the present COVID-19 pandemic has accelerated their adoption and Flipkart is pleased to partner Hindware to offer millions of our consumers an expanded selection of the best-in-class kitchen appliances across all the serviceable pincodes. We are also making our selection more accessible and affordable through our various payment constructs such as No Cost EMI to make our consumers lives and time in the kitchen simpler and quicker."  

Somany Home Innovation is India’s fastest growing appliances company in the consumer appliances segment with a CAGR of 42%. The kitchen appliance segment is rating in major revenue for the overall brand portfolio. Being the No.1 brand in Kitchen Chimney’s online sales with a market share of 52%, Hindware has registered a growth of over 232% in Kitchen Chimney sales on Flipkart from 2017 onwards and overall Hindware appliances has a CAGR of 124% on Flipkart.

Apart from these, Hindware Appliances has a range of state-of-the-art water heaters, air coolers, water purifiers and fans available on Flipkart. In a span of just 2 years, Hindware’s water purifiers category has grown by 72% at Flipkart, with Calisto Water Purifier, leading the growth. Hindware Water heaters on the other hand has a CAGR growth of 141% in the last 4 years while Hindware Air coolers has grown at a CAGR of 132% for the past 3 years on Flipkart. 

Hindware Appliances is one of the fastest-growing consumer products in the country ranging from water heaters and water purifiers to air coolers, air purifiers, extractor fans, and kitchen appliances, which are all relevant in the modern consumer lifestyle of today, with each contributing to make better homes a reality in India. Currently, Somany Home Innovation Limited (SHIL) has a network of over 9,250+ retail outlets, 700+ distributor partners and our network of more than 800 modern retail stores across India. Recently, the company expanded its product category into IoT enabled appliances across water purifiers, water heaters and chimneys.