The 6th Season of Imperial Blue Superhit Nights in Association with HERO Now Comes to Bangalore

Imperial Blue Superhit Nights is proud to present its 6th season - ROCK & LOL, an extensive 11-city tour across India. The tour kick started in Guwahati on the 24th November 2019 and after rocking Jorhat, Asansol and Jaipur it now reaches Bangalore on 11th January 2020. Through this new concept audience would witness true ‘Men Will Be Men’ moments where the energetic live music will be sandwiched between an overdose of comedy making it a perfect one-stop for a memorable night. Superhit Nights has performances by some of the most talented bunch of musicians and comedians on one stage, and with thoughtfully curated integration of both, it’s all set to make the audience Rock ‘n’ LOL.

Season 6 artists Vishal & Shekhar, Sunil Grover, Jassi Gill, B Praak, Zubeen Garg and KK-Mohan are all set to create a new benchmark in live entertainment. The tour will further move on to Ambala, Kolkata, Mangalore, Hyderabad, culminating in Vizag.

Announcing the new season, Ishwindar Singh, General Manager Marketing, Pernod Ricard India, said, “This year’s Superhit Nights is targeted towards the two passion points of our consumers - Humor and Music. This concept truly activates the emotion of ‘Men Will Be Men’ giving our consumers an electrifying experience with the combination of Bollywood superhit songs from Vishal & Shekhar and endless humor from Sunil Grover.”

Excited to perform in Bangalore, The dynamic music director duo, Vishal & Shekhar says, “We always try to give our fans a unique experience which we can all cherish together, and that’s what's most exciting for us about Imperial Blue Superhit Nights season 6. A seamless combination of music and comedy coming together on one stage will be an all-new level in live entertainment! “Performing for an audience alongside Sunil Grover’s unbeatable comic acts will be an experience to look forward to. Can’t wait to show the audience what we 3 have in store for them. We are ready to Rock and LOL”

Known for his memorable characters and impeccable comedy timing, Sunil Grover says, “I am very thrilled to be a part of Imperial Blue Superhit Nights season 6 and hoping to make the audience Laugh out Loud (LOL). I am curating some unique acts for the audience, something they will instantly connect with. Bringing together two genres is going to be very entertaining and also a one-of-a-kind experience for both Vishal & Shekhar and me. I am eagerly looking forward to meeting lot of people and interacting with them on stage in this mind-blowing event”.

Previous season of Imperial Blue Super Hit Nights had seen the queen of dancing numbers, Neha Kakkar perform across 7 cities where more than 1,00,000 audience attended the concerts of Imperial Blue Super Hit Nights and were left entranced.

About Seagram’s Imperial Blue

Seagram’s Imperial Blue is the largest brand of Group Pernod Ricard by Volume. The brand was born in 1997. The brand has become synonymous with the word Man thanks mainly to its iconic communication line ‘Men will be Men’ built on the insight – Confident men take on life with optimism.

About Pernod Ricard

Pernod Ricard is the world’s no. 2 in wines and spirits with consolidated Sales of € 8,682 million in FY16. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin &Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios comprising of : Blenders Pride, Royal Stag, Imperial Blue, 100 Pipers, Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin and well known wines like Jacob’s Creek, Brancott Estate, Campo Viejo and Kenwood. Pernod Ricard employs a workforce of 18,500 people and operates through a decentralized organisation. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.