iQOO to be Launched in India; Promises to Disrupt Premium Smartphone Market

Highlights

* iQOO will focus on superior performance and will be India’s first smartphone brand to provide a 5G-enabled Snapdragon 865 processor with its soon-to-be-launched first product

Following a successful launch in China, iQOO brings its innovation and power-packed tech experience to India. The brand, marking its entry into the country, forays into the premium smartphone segment addressing the needs of today’s data and content hungry generation.  iQOO, as a brand, will be dedicated to the tech-savvy and daring crowd with the highest expectations for smartphone performance.

iQOO is positioned to address the inflection point in the technology ecosystem with 5G around the corner, which will bring in the true value of connectivity. The brand will offer a strong portfolio of devices equipped to manage high-powered applications and use cases. With the brand’s motto “I Quest On and On”, products from the house of iQOO will offer an impressive mix of best-in-class performance, industry-first specs and a refreshed feel to the stock Android user experience.

The brand will soon launch its first product for the Indian market in February with many industry-first specifications. The first device from iQOO will be India’s first smartphone running on the latest Snapdragon 865 processor with 5G capabilities. Furthermore, the device will also be backed by robust performance capabilities in the charging, gaming, and design department, providing phone phonetics uninterrupted content consumption.

Expressing excitement at the brand launch, Gagan Arora, Director-Marketing – iQOO, said, “We see extreme potential in the premium segment smartphone market in India and have deep-dived to understand the gap that the consumers face in this segment. We understand very closely that there is an increasing demand for performance delivery devices and smooth smartphone experience, be it using multiple apps, downloading heavy files or just social media. Consumers today look for power-packed performance, and that is exactly what we offer.

We are proud to share the same ethos and values exhibited by today’s younger generation who grew up in the internet era. We are confident that the values of the iQOO brand resonate strongly with this audience. iQOO is a brand that understands, is in-sync and progresses with them.”

With a promise to change the way consumers use their mobile devices, iQOO offers highly personalized, innovative solutions that make it easy for users to get the most out of their device. The essence of iQOO products is speed. Supported by industry-leading 5G technology, the iQOO brand is built for a fast-moving generation. Blending superior performance with sleek design, iQOO handsets are equipped with powerful processors and sharp displays, enabling a seamless user interface experience.

About iQOO

After witnessing a successful launch in China, iQOO has entered the Indian premium smartphone market with a strong brand proposition of unmatched performance. iQOO stands for “I Quest On and On”, reflecting the brand’s relentless pursuit of perfection. iQOO was created to deliver a unique experience to young, technology-savvy consumers, who are under-served by the current smartphone market. iQOO was born to be a challenger, just like its users. iQOO phones are built for those consumers who are naturally skeptical of the status quo and constantly seeking to improve themselves. For those who want to further their ‘quest’ online, iQOO products feature an advanced gaming mode that supports the ultimate experience for mobile gaming.