Hyundai Launches All New Sedan Segment AURA in Indian Market

Makes You Shine

* Set to redefine the Sedan segment with Sensuous Sporty Design language
* Youthful & Premium sedan designed for Indian Millennial
* 14 segment first and best-in-segment features
* India’s only Compact BS 6 Diesel Engine
* Kappa BS 6 1.0 l T-GDI Petrol, 1.2 l MPI Petrol BS 6 Engine and All New 1.2 l BS 6 ECOTORQ Diesel
* Seamless Transmission Drive with Smart Auto AMT

Hyundai Motor India Ltd., the country’s first smart mobility solutions provider and the largest exporter since inception, today launched the most anticipated product of 2020, The All New AURA. Hyundai AURA, targeted at young aspirational customers, will redefine the sedan segment with best-in-class features, powertrain options and premium cabin design.

Speaking at the launch of All New Hyundai AURA, Mr. S S Kim, MD & CEO, Hyundai Motor India Ltd. said, “The All New AURA marks industry’s first and the most significant launch of the Deacde-2020.  The All New AURA conveys a Modern & Stunning Design, offering versatile characteristics exhibiting elegant styling and bold character form to deliver a fresh interpretation of Hyundai’s signature design language of ‘Sensuous Sportiness’ specifically crafted for progressive Urban and Millennial customers.”

“The All New AURA will be India’s only Sedan equipped BS 6 Diesel 1.2Litre ECOTORQ Engine, offering Superior Power, Superior Performance and Fuel Efficiency. With class-leading features and superior performance, The All New AURA will be a game changer product creating a new excitement and establish new benchmarks in the automobile industry”, he added.

Development Concept

The development direction of The All New AURA is defined by ‘Vibrance of Positivity’ & ‘Spirit to Go the Distance’ of Indian Millennials. Defined by the harmony between the four fundamental elements of proportion, architecture, styling and technology, the design aim of The All New AURA is to bring Instinctive Beauty, Create Emotional Value and Desirability, resulting in a Shimmering Sculpture of ‘Sensuous Sportiness’. Hyundai AURA is defined by 5 Key Pillars:

Stunning & Modern Design
Premium & Spacious Interiors
Class Leading Convenience & Technology
Advanced & Enthusiastic Powertrain Options
Complete Peace of Mind

A Design Marvel-Speaks of Opulence

Hyundai AURA ‘Speaks of Opulence’, with its Contemporary & Stunning Design and enhanced Interior and Exteriors.  It offers versatility and bold characteristics that deliver a fresh interpretation of Hyundai’s signature design language of ‘Sensuous Sportiness’. The front profile showcases unique Twin Boomerang Daytime Running Lamps (DRL) integrated with Premium Satin Front Grille with Projector type Head Lamps & Fog Lamps. The stylish Z-shaped LED tail lamps gives a sporty stance to the car.

The side profile indicates unique sportiness through its Coupe like styling and Luxurious Volume and solid wheel-arches created by Two Unique Character Lines and R15 Diamond Cut Type Alloy Wheel. Hyundai AURA has a very Distinctive Rear Design with emphasis on wide stance, robust sporty bumper design And LED Tail Lamp with Stylish 3-Dimensional Outer Lens. The Trunk Lid Garnish Of Chrome Strip with Glossy Black Wrap Around makes it the most trendy sedan in its segment.

AURA adorns a unique asymmetrical digital cluster, honeycomb pattern on the Crash Pad Center, Door Trim garnish for a harmonious design feel.

Enthusiastic Powertrain

In-line with Hyundai’s promise of unmatched performance and innovation in mobility, Hyundai AURA will have several firsts to its credit. It comes with 1.2 Litre BS 6 ECOTORQ diesel engine, Kappa 1.0 Litre BS 6 Turbo GDI Petrol, 1.2 Litre MPI BS 6 Petrol, offering Superior Power, Performance and Fuel Efficiency.

The BS 6 Kappa 1.0 Litre Turbo GDI engine is developed by Hyundai Motor Group’s R&D division will open new era of next generation engines – a perfect combination of performance, fuel efficiency and compliant with emission norms under BS 6 fuel guidelines. The BS 6 1.0 l Kappa T-GDI has a lay out by integrating the exhaust manifold to cylinder head thus improving the fuel efficiency at higher RPM ranges.  It comes with 250 bar High Pressure, Laser Processing Injector that enhances fuel efficiency and improves performance.

Developed by Hyundai R&D, the ECOTORQ Diesel BS 6 Engine is Cleaner-Greener, powerful as well as a fuel-efficient engine. It consists of 2000 bar Fuel Injection System that allows better combustion and fuel efficiency. The crankshaft bearing with optimized thickness and material reduce friction allows excellent driving even in city conditions and enhances engine life. The transmission has been subjected to rigorous durability tests for ensuring High Gear Strength with better Clutch Friction Materials to offer the best performance at high speeds, off-road, hillsides and harsh climatic conditions.

India’s only BS 6 1.2 Litre BS 6 Diesel Engine comes with ECOTORQ uniqueness and benefits. LNT & DPF system has been validated for Indian road conditions and provides a smooth ride.

The All New AURA comes with Smart Auto AMT which is Easy to Use and uses Advanced In--House Hyundai Technology Electric Actuator which enables smooth shifting of gears.

All Round Safety

The All New AURA is built on Strong Body Structure with integrated 65% High Strength Steel (HSS) Application that ensures light body weight with high strength. Its rigid structure is equipped with Advanced Ring Structure Application allowing increased Static & Dynamic Stiffness for Superior Safety, Low NVH and Superior Handling along with Advanced Safety System to provide the Active and Passive safety for a stress-free driving and better crash energy absorption, due to dual path structure.

The Ring Structure Design at Engine Bay, B-Pillar & C-Pillar increases static and dynamic stiffness for better rigidity.

Superior Ride & Handling

The All New AURA is extremely agile and reliable in handling with quick settled ride comfort providing Best Ride & Handling Performance. The steering is fitted with Higher Capacity Motor for quicker response with Increased Ratio for better feedback. The suspension Spring Stiffness is increased for Controlled Body Motion with Tuned Damper Valve for excellent round feel.

Amenities, Comfort & Convenience

The All New AURA comes with class leading Convenience & Technology features like Advanced 20.25 cm Touch screen Infotainment with smart phone connectivity (Android Auto & Apple Car Play) along with Arkamys Premium Sound, 13.46 cm Digital Speedometer & Multi Information Display and Wireless Charger.

Touchscreen Infotainment system provides an intuitive and bright display of the Audio and Smartphone Navigation. The most unique Driving Rear View Monitor for Rear view display on screen while driving forward, iBlue Audio remote smart Phone App, Outside Chrome Door Handle, rear power outlet, shark fin antenna, USB charger, Driver Rear View Monitor, wireless charger, glove box cooling, Eco Coating, Air Curtain, Cruise Control, Premium Cabin with Bronze Colour Inserts and spacious rear cabin to name a few.

Complete Peace of Mind

 As a Lifetime Partner in Automobiles and Beyond, All New Hyundai AURA will provide Complete Peace of Mind with – ‘Wonder Warranty’ (Best-in-Segment) with option of 3 Years/100,000 kms or 4 Years /50,000 kms or 5 Years /40,000 kms along with Road-Side Assistance.