Blue Dart Extends its Successful “First Time Buyer Program” in India

Blue Dart Express Limited, South Asia's premier express air and integrated transportation & Distribution Company and part of Deutsche Post DHL Group (DPDHL), extends its “First Time Buyer program” for its customers across India, launched on the 1st of September 2019 - customers who signed up for Blue Dart’s International services which include – International Outbound and Import Express between September 2019 to December 2019, were eligible for this program. In light of the colossal positive response that has been received with the introduction of the program Blue Dart is extending the program from 1st January 2020 – 31st March 2020. Blue Dart facilitates its International services to 220 countries and territories worldwide. It also offers Time Definite Express 10.30 and Time Definite Express 12 services which is a door-to-door delivery before 10:30 a.m. and before 12 noon respectively on the next possible business day.

Commenting on the announcement, Ketan Kulkarni, CMO & Head - Business Development, Blue Dart said, “Blue Dart has always focused on going beyond customer satisfaction to ensure customer delight. Our customers are the most important part of our business, we value them and work tirelessly to ensure that we offer the best solution to meet their needs. As part of our continuous effort towards higher engagement and sustaining a strong relationship with our customers, we introduced the First Time Buyer program. Every new customer is presented with a memento, other offers through the year and a dedicated and quick response team to welcome them aboard, reassuring them that they have made the right decision to partner with us for their logistics requirements”.

Blue Dart continues to maintain a strong focus on MSMEs, a segment that is seen as the growth engine of India’s economy. MSMEs contribute to more than 45% to India’s manufacturing sector and more than 30% to the country’s GDP and have grown at more than 10% CAGR in the past 5 years.

Blue Dart with its core competence in being the best and setting the pace in the industry aims to be a Partner of Choice for MSMEs in the country. Blue Dart will extend the First Time Buyer program to MSME customers who sign up between January 2020 to March 2020, for international and domestic services.