Raymond's 200 Odd Mannequins “Out on Traffic Duty” in Bengaluru

Acquiring new customers is the backbone of every business and the most challenging task. But even more important is to stay relevant to the local communities.

Marketers are engaging in interesting activities to be a part of the community and with the latest on-ground initiative, Raymond too has aced the cause.

Following Bengaluru Traffic Police’s lead to get motorists to follow traffic rules and observe lane discipline, ColorPlus put up black displays instead of mannequins with a sign reading  “Out on traffic duty, will be back soon.”  This is to show solidarity with the understaffed and overworked Bengaluru Traffic Police who have installed as many as 200 life-sized mannequins at troublesome junctions in Bengaluru.