India’s Largest Spelling Competition is Back with its 12th Season

Highlights

* Students from 5th to 9th standard across the country can apply online at www.classmatespellbee.in 
* The National Champion will win a grand prize of Rs. 2, 00,000, a trip to WHITE HOUSE and a chance to be on TV, apart from witnessing the prestigious Scripps National Spelling Bee 2020 with a parent in Washington D.C., USA.

Classmate, India's No.1 Notebook Brand by ITC and Radio Mirchi are back with India’s largest school spelling competition, Classmate Spell Bee season 12. The competition provides the largest platform for the country’s best spellers to identify their strengths and achieve recognition for their unique spelling skills. The spelling extravaganza promises to deliver a bigger and better experience than it did in its previous season. It will travel to 1000 schools across 30 cities and will reach out to more than 5,00,000 students from standards 5 to 9.

Students from across India can also participate online at www.classmatespellbee.in. Only the top 16 participants battle it out in the televised national finals, which will be simulcast this year on Nickelodeon, Sonic, Nickelodeon HD+.

Commenting on the event, Mr. Shailendra Tyagi, Chief Executive, ITC’s Education and Stationery Products Business said, “Classmate believes that every child is unique and so is every word. Hence this year’s theme for the competition centers on the brand’s philosophy of celebrating uniqueness. Building on the scale Classmate Spellbee achieved last year and entering its 12th season, Classmate Spellbee will reach out to an even larger number of students across schools and cities in India through a school contact program. Classmate through it’s MyClassmate App and it’s dedicated website will help students register and prepare for the competition. Classmate promises to support a child’s dream with an equally unique and world class set of stationery products like notebooks, writing, art and math instruments.”

Mr. Yatish Mehrishi, C.O.O., Entertainment Network (India) Limited said, “Every year Spell Bee is intrinsically connecting more with students, parents and teachers. Started off as a spelling competition, today it’s become a landmark event that proliferates the education of English language at the highest level. Our aim was & is to bring together some of the brightest children from across the country to the most credible edutainment-based platforms. Spell Bee as a brand serves two educational purposes. One, a platform that inspires students to showcase their improved skills. And two, as an instrument that hones their command over the language. Like every year, the competition will be televised to encourage students to showcase their skills on a national platform and prepare for the upcoming season.

Gratification details of Classmate Spell Bee Season 12:                                                                   
The National Champion of Classmate Spell Bee Season 12 will win a grand prize of Rs. 2,00,000 a trip to the WHITE HOUSE and a chance to feature on national television, apart from witnessing the prestigious Scripps National Spelling Bee 2020 with a parent in Washington D.C., USA. in an all-expenses paid trip. The 4 semi finalists will win a cash prize of Rs. 50,000 each. The grand prize for the winner of Classmate Spell Bee Season 12 and those for the semi-finalists have been specifically designed by Classmate to help encourage and enable students to follow their heart’s true calling.

The initial phase of the competition will comprise of an on-ground exercise where children will be given spelling tests in schools. Top scorers from the school level & Online applicants will battle it out in the gruelling city finale round and the best performing students will make it to the semi finals from there. The top 10 students from each city will then appear for an online test which will choose the best 16 spellers from across India. These students will then battle it out in the grand finale to win the title of Classmate Spell Bee Champion.

This year, Times of India is the Co-Powered by partner, Nickelodeon Sonic is a Co-Powered by and television partner and Victor Tango is the event partner for the property.

*Survey conducted by IMRB in January 2017