TECNO SPARK 4 Makes it Global Debut in India, Strengthens Budget Segment of Smartphones

Highlights

* With SPARK 4, TECNO brings ‘segment-first’ 6.52” HD+ Dot Notch screen with 20:9 aspect ratio, triple rear camera & massive 4000 mAh battery at just INR 7999
* TECNO’s SPARK portfolio includes three smartphones with bigger screen & advance AI capabilities available in the price range of INR 5499-8999

TECNO, the fastest growing offline smartphone brand of India which has set a benchmark in the mid-range 7K—15K segment through its successful CAMON series has recently added ‘SPARK’ series to the brand portfolio. TECNO SPARK series aims to strengthen the entry level segment in smartphones and target consumers who are aspiring to buy their first smartphone or upgrading from feature phones.

Earlier this month, the brand had launched TECNO SPARK’s two new devices including TECNO SPARK Go and TECNO SPARK 4 Air. Within 15 days of launch, TECNO SPARK Go has become a best-selling most affordable dot notch display smartphone at INR 5499. Adding joy to the festivities, every SPARK Go buyer gets free Bluetooth earpiece worth INR 799.  On top of it, it’s unique ‘111’ promise including 1-time screen replacement, 100 days’ free replacement, and 1-month extended warranty on all the devices.

TECNO is upping the game with India’s first strategy with the launch of TECNO SPARK 4, the brand is offering the 6.52-inch HD+ dot notch display, biggest screen in the segment. The newly launched smartphone will go on sale starting September 20th and will be available across 35,000+ offline retail stores.

Commenting on TECNO SPARK 4 India’s-first launch, Mr. Arijeet Talapatra, CEO TRANSSION India said, “We are committed to our diverse consumer’s base with our expansive product portfolio and the   global debut of TECNO SPARK 4 in India is a testimony of our deep commitment to ‘India-first’ approach. Since the brand entry in India, TECNO’s mantra has been to strengthen the budget to mid-budget smartphone category by introducing the features which are not available at such price points. With SPARK series in our portfolio we are focusing on capturing the 5K to 10K smartphone category of India where the consumer is more willing to experiment with the product. The SPARK series is a perfect blend of style, superior display, camera capabilities with AI integration and performance at affordable price points. We are optimistic that the new range will be well-received by the audience & will add spark to their festivities.”

TECNO SPARK 4 is Available in Two Variants: 3GB + 32GB at INR 7999 and 4GB + 64GB at INR 8999.

Features that makes new TECNO SPARK 4 a must buy:

Adorned with beautiful design and biggest display in the segment: Notching up its game, the new SPARK 4 brings in 6.52-inch HD+ dot notch display with 20:9 aspect ratio and 450 nits screen brightness giving an immersive viewing experience making it a perfect smartphone to enjoy seamless content, reading and browsing.  Designed to impress, TECNO Spark 4 is built with 2.5D curved and fluidic edge design, which gives it a premium look. With the width of 75.9mm and 8.2mm thickness the smartphone is light weighted and is easy to hold.  Available in the beautiful colors: 3+ 32 GB variant is available in the colours of Vacation Blue & Royal Purple while 4GB + 64GB is available in Bay Blue and majestic purple. The smartphone looks exquisite and makes an ideal device for consumers who want their brand to reflect their personal style.

Advance triple rear camera in the budget segment: Coming to the optics, the TECNO SPARK 4 sports a triple rear camera setup aligned vertically – with a 13megapixel main camera with f/1.8 aperture, a 2-megapixel depth camera, and a third low-light camera sensor. TheRear camera features include PDAF, dual LED Flash support, eight scene modes, AR Stickers, Custom Bokeh, AI HDR, AI Beauty, Panorama, and more to enhance overall photography experience.

Be in the Spotlight with AI selfie: While 8MP front camera comes with customizable flash helps make clear video in low light by adjusting brightness as per the environment for best captures and brighter selfies in any lighting condition.  The Beauty Mode enhances your skin tones and other blemishes to present the perfect selfies. Thefront camera features include AI Beauty Mode, Portrait Mode, in-build localized AR Stickers, Wide Selfie Mode for better selfie experience

Seamless performance: Hooked to gaming and hate lags? Well, fret not. TECNO Spark 4 comes with massive 4GB RAM and 64GB ROM which is further expandable upto 128GB variant that lets you reap the benefits of multi-tasking easily. Under the hood is Helio A22 Quad core processor combined with the latest Android 9 pie operating system that will further enhance your smartphone experience.  For gaming lover, based on machine learning technology, the smartphone boosts the gaming performance using ‘game acceleration mode’. It enables you to choose different options like quality, priority, equilibrium mode, smooth mode and so on. It also blocks unwanted notifications for uninterrupted gaming. Games like PUBG Mobile run on High settings easily. The smartphone comes with anti-disturb feature to give users a more immersive experience in the game.

Massive battery: TECNO Spark 4 is bestowed with beefy 4000mAh battery which gives upto 26 hours of calling Time, 6 Hours of Video Playback, 6.9 Hours of Gaming, 110 Hours of audio playback. The AI power management in the smartphone tracks the consumer usage pattern of the smartphone and optimizes the battery life according to the usage. Now experience, multi-tasking, gaming, video viewing, calling, clicking and more without the hassle of battery draining out.

Dual Security features: TECNO Spark 4 comes with category-defining face Unlock that doesn’t unlock when eyes are closed. Another highlight of the phone is its unique localized feature of an anti-oil fingerprint sensor that provides hassle free access to the phone under all Indian lifestyle and weather conditions.