Blue Dart Brings Siblings Together for Raksha Bandhan with ‘Rakhi Express’

Blue Dart, India’s leading logistics service provider and part of Deutsche Post DHL Group (DPDHL), announces the launch of its annual ‘Rakhi Express’ on the occasion of Raksha Bandhan this August. Keeping with tradition, Blue Dart will once again give sisters across India the opportunity to ship rakhis to their brothers within India and internationally with the promise of secure and timely delivery.

Blue Dart’s ‘Rakhi Express’ is a unique opportunity that has been loved by customers for years. Through its widespread Indian domestic network, Blue Dart will deliver rakhis to over 35,000 locations across India and to 220 countries and territories across the globe through DHL’s ‘Express Easy Rakhi’. Customers can avail of a special rate of ₹ 250/- for up to 500gms for domestic shipments (anywhere within India). These offers can be availed at any of the 637 Blue Dart – DHL retail stores across India or by calling 1860 233 1234. Customers can send their rakhis through a specially designed ‘Rakhi Envelope’ and a greeting card for their personalized messages.

Speaking about the initiative, Ketan Kulkarni, CMO & Head - Business Development, Blue Dart said, “Blue Dart’s Rakhi Express has long been our most endearing offer for siblings in Blue Dart country. We want to give families that live apart, the opportunity of experiencing Raksha Bandhan to the fullest by staying connected across the country and globe. In a world of instant messaging, a carefully packed rakhi and personal note from a sister delivered with care, holds a very special place. At Blue Dart our goal is to help people that have moved away from their families in the pursuit of education or bigger opportunities a simple and quick way to stay connected.”

He further added, “We strive to provide a hassle-free, accurate and timely delivery so that people may enjoy their Raksha Bandhan without any worries.”

While customers register for the Rakhi Service on any of Blue Dart’s conveniently located stores nationwide, they also stand a chance to win exciting prizes by simply filling up a contest slogan form. Forms to participate in the slogan contest are present at the store kiosks and customers can submit them on the spot along with their shipment. The top 5 slogans will win smart phones while the next 10 best will win Titan watches!