Tata Motors Unveils the New ‘ULTRA’ Business Utility Vehicle in Vietnam

Tata Motors, one of the world’s leading automobile brands and India’s No.1 automobile company, today officially launched its next-generation range of ULTRA Business Utility Vehicles (BUV), specially designed to meet the changing customer needs in the light commercial vehicle segment. It’s a BUV offering an SUV like comfort with a truck like performance and the profitability of a Light Commercial Vehicle.

This range comes with superior performance, a comfortable world-class cabin, heavy-duty aggregates and multiple load-body configurations, offering customers the advantage of increased productivity and longer life. It will cater to payloads ranging from 4 to 11 tonnes with engine capacities from 85 HP to 180 HP.

Be it for large captive users, transporters or owner-drivers, the Tata ULTRA offers the lowest overall cost of ownership, superior safety, unique style and offers multiple features, setting new performance benchmarks in the light commercial vehicle segment.

Commenting on the launch, Mr. Girish Wagh, President - Commercial Vehicles, Tata Motors said “The Tata Ultra Business Utility vehicle is a result of extensive feedback from customers and an immersive study into the lives of drivers to better understand their expectations, and is thereby designed to fast-track their businesses with superior all-round performance.  Tata Motors is committed to shaping the industry here in Vietnam, with the latest global technologies, giving the Vietnamese customer competitive business advantages with the trusted credentials of the Tata Motors brand.”

Mr. Bui Van Huu Chairman, TMT Group said, “Having successfully launched Tata Super ace in Vietnam, we hope to repeat the same success with the Tata ULTRA. We are very excited and we hope to consolidate our position in the light-duty commercial vehicle space here in Vietnam with the Tata Ultra. TMT Motors aims to become a market leader in Vietnam CV market with Tata Motors products.”

ULTRA PERFORMANCE, ULTRA COMFORT SAFETY & STYLE, & Ultra Profitability

The ULTRA offers faster turnaround time and enhanced profitability for any goods carrying business, making it an ideal work horse for movement of materials across distances.

Ultra Performance: The driveline of Tata ULTRA 814 launched today has Tata’s proven engine technology – TATA NEW GENERATION 3L COMMON RAIL ENGINE Euro 4, with an output of 140 HP, designed to ensure maximum uptime and reducing maintenance costs. A new-generation transmission with aluminium casing – the G-550 six-speed gear-box comes with overdrive, cable-shift mechanism (a first-of-its-kind in its segment in Vietnam) and axle technology and reduced weight, offering superior performance and greater fuel efficiency for varied payloads. The straight frame modular chassis available in 3920 mm can be customized for multi-purpose loads providing you with flexibility for your business and a versatility to adapt to multiple applications. It has a factory fitted heating, ventilation and Air conditioning system.

Ultra Comfort & Style: Besides the mechanics of the vehicle, the uniqueness of the Tata ULTRA is that its cockpit is both functional and attractive. Designed by a leading European design house, Bertone, the walkthrough cabin with a width of 2.2m is best in class offering comfort, safety and style. Three way adjustable mechanically suspended seats enhance driver comfort, the ergonomically designed dash mounted gear lever reduces driver fatigue; panoramic windscreen offers better line of sight and the ample storage space, HVAC and music system are additional features. The smartly designed instrument cluster offers features like fuel economy indicator, ideal gearshift indicator, water in-Fuel Indicator, etc. The vehicle also offers the provisions for the fitment of various accessories including Global Positioning System (GPS) tracking for tracking the vehicles, etc.

Ultra Safety: The Ultra meets Europe’s top safety norms and is equipped with a full air brake system, ABS and power steering that facilitates improved driver control and precision. The clear lens headlamps, LED integrated tail lamps offer superior visibility. The trucks get 3 years or 2 hundred thousand kms driveline warranty – whichever is earlier – and come in 3 colours – Arctic White, Arizona Blue and Sardinia Red. The TATA Ultra 814 is built for Vietnam conditions, which means it will surpass user expectations. Exceptional total cost of ownership and running costs, unique styling, best in class comfort and versatility makes Ultra the perfect BUV.

Tata Super Ace Euro IV
Also on display is the new Tata Super Ace EIV version, the 1 ton mini-truck, launched first in 2016.  Since then, it has been a preferred choice for last-mile transportation and has created entrepreneurship across Vietnam in the last 2 years, with a choice of Driving one’s own life.   Super Ace EIV is equipped with a powerful 4 cylinder TCIC DICOR engine for faster trips and low turnaround time. It comes with a technologically superior DICOR engine for excellent mileage of 5.6 Litre/100 Km (ARAI certified) & lower emissions. A higher torque output of 140 Nm provides better acceleration, less engine wear and better fuel consumption in laden condition.