Fast&Up Announced as the Official Energy Drink Partner for Procam International Running Events in India

Fast&Up, the flagship sports and active nutrition brand of Aeronutrix Sports Products Private Limited, has announced its partnership with Procam International, India’s leading sports management company, as the official energy drink partner to the Tata Consultancy Services World 10K in Bengaluru and all their other IAAF Labelled races.

Fast&Up has inked this prestigious partnership for these nationally proclaimed events within 3 years of its inception. As the energy drink partner to these runs, the brand has successfully placed its name amidst the top brands of India. This association will aid the brand to create awareness and cater to more than 1250,000 runners nationally. The brand will provide energy drink support with its flagship product Fast&Up Reload to the runners during their run that will provide them with energy and help enhance performance. The partnership is a step forward towards the brand’s aim to revolutionize the way sports nutrition is administered in India.

Fast&Up is spearheading the sports nutrition revolution in India with its wide range of effervescent products. It is the only Indian nutrition brand to be certified with 'Informed-Choice' across its flagship products. Effervescent nutrition renders enhanced bioavailability that is an essential element aiding as a performance booster, making it an intelligent and better format compared to traditional supplements.

The professional running community in Bengaluru were the forerunners in adopting this technology, Fast&Up had become their first choice for sports nutrition since it launched. Running groups such as Soles of Bangalore, Jayanagar Jaguars & Pacemakers have been the brand’s source of support & their enthusiasm for fast&Up became the USP of the brand. Also, coaches such as Neera Katwal, Anubhav Karmakar and Bhumika Patel are part of Fast&Up Fit Squad Athletes and have recommend Fast&Up products to many leading athletes.

Vijayaraghavan Venugopal, CEO, Aeronutrix Sports Pvt. Ltd, said, “We are proud to be associated with Procam. It is a prestigious moment for our entire team to achieve this feat within 3 years of our launch. We are excited to fuel runners in Bengaluru for this 10K race and across the country in the next year. We thank the running community for showing support to Fast&Up, making it a trusted brand for sports in India”

Vivek Singh, Jd. MD, Procam International, said, “For us at Procam International, runners are our biggest stakeholders. We are constantly striving to ensure an enhanced running experience for our runners and we believe it is the same for Fast&Up. We are delighted to welcome Fast&Up as our energy drink partner and look forward to growing this partnership.”