Senior Citizens Celebrate the Week of Love with Big Bazaar’s Young Elder’s Walkathon

While everyone shares gifts to make their loved ones feel special, what’s better than gifting yourself with a healthier life? Big Bazaar, one of India’s leading hypermarket by Future Group organized Young Elder’s Walkathon today on 16th February to celebrate love for fitness and good health. Big Bazaar’s Young Elder’s Walkathon was held in 40 plus cities with over one lakh participants who joined the walkathon in their respective cities.

As part of Big Bazaar’s Young Elder’s Walkathon, a path was identified 1km away from the respective store in each city. Young elders participating in the Walkathon demonstrated what true love stands for by happily joining the 1km walk to the stores where they were provided with refreshments. The young elders who participated were overwhelmed with happiness at the finish line for completing the Walkathon.

Mr. Sadashiv Nayak – CEO at Big Bazaar, commented on the initiative saying, “Age is truly just a number and the walkathon held across the country was a testimony of this phrase. Young Elders as we address them at Big Bazaar form an integral part of all our stores; which is why year-on-year and week-on-week we dedicate a day to glorify their presence. We are happy to see many young elders participate in the walkathon every year.”