HDFC Bank Collaborates with Route Mobile to Showcase RCS Business Messaging at MWC 2019

HDFC Bank Ltd. (“HDFC Bank”), one of India’s largest private sector bank has partnered with Route Mobile Limited (“Route Mobile”) to showcase Rich Communication Services (“RCS”) on Google’s RCS Business Messaging platform at Mobile World Congress (MWC) 2019. Route Mobile is among the leading cloud-communications platform service provider to enterprises, over-the-top (“OTT”) players and mobile network operators.

RCS is an upgrade to SMS on a global scale. Users can now access a range of advanced capabilities from within their native messaging service – capabilities which previously required a separate OTT app to be downloaded. Messaging is no longer limited to sending simple SMS text: it has become a platform. The features of this new platform enable businesses to deliver intuitive and interactive campaigns to their customers while maintaining the reach, reliability and ubiquity of the biggest messaging platform in the world – SMS.

Nitin Chugh, Country Head - Digital Banking, HDFC Bank said “The RCS messaging agent we are showcasing illustrates the constant endeavour by HDFC Bank to harness the cutting edge technologies and digital platforms to offer a unique experience to our customers. In this age of hyper-personalization, we want to make customer experience better with a richer and highly interactive messaging platform.

Route Mobile’s MD and Group CEO, Mr. Rajdipkumar Gupta said “We believe RCS is the future of messaging and this collaboration will not only enhance the momentum for BFSI industry but also enhance the momentum for other industries toward advanced messaging and accelerate the awareness of next-generation technology, such as RCS.”