Fossil Group Unveils its Next Generation of Smartwatches

Fossil Group is excited to announce the launch of its next generation of smartwatches across brands – Fossil Gen 4 Smartwatch Venture HR and Explorist HR for Fossil, Skagen Falster 2 for Skagen, Michael Kors Access Runway for Michael Kors, Emporio Armani Connected for Emporio Armani, A|X Armani Exchange Connected for Armani Exchange and Diesel Full Guard for Diesel.

As a leader in the fashion space for watches, Fossil Group, with the launch of its next gen smartwatches extends its offerings to provide consumers with several new technology features encased in exquisitely crafted designs. The robust list of technological features translates the brand’s intent to provide customers with one all-inclusive device—both in function and style.

Fossil Group first entered the smartwatch market to meet the growing demand for beautifully designed technology that could be personalized and the new line of Generation 4 watches by the brand is testament to this very promise. Packed with unique design traits to make room for customization from strap to dial – it offers a plethora of exclusive dials, ranging from fashion forward to novelty for the users to choose from. An increasing number of third party apps can be installed for users to enhance their device experience, as well as set social media photos as watch face backgrounds. Additionally, users can now charge their device within an hour to last all day owing to the optimized charge time.

As one of the first fashion forward brands to seamlessly integrate fashion with top-level technology, Fossil is committed to exhibiting how style need not be sacrificed for functionality. Powered with Wear OS by Google and the Qualcomm® Snapdragon Wear™ 2100 Platform, the new devices offer enhancements to every facet of the day, with hardware including Heart-Rate Tracking, Untethered GPS, Swimproof Functionality and much more.

“At Fossil, it is our endeavor to provide our customers with the best of both, fashion and technology. With the launch of next Generation of smartwatches, we have amplified the technological features on the wrist while maintaining our aesthetically fashioned designs, creating an experience individual to each consumer. We are certain they will enjoy it”, says Managing Director, Johnson Verghese.

The spirit of creativity and innovation at Fossil Group has differentiated the brand since its inception and this spirit inspires the brand to innovate products that engage users like never before. Without compromising design standards, this new generation of smartwatches will provide consumers with one device that fits all of their needs – from fitness to technology, fashion and much more!

Talking about the launch, Gautam Sharma, Vice President Brand Strategy – APAC says, “We are in the game and here to stay! Fossil Group offers consumers a diverse breath of designs with features they care about the most. Since our entry into the smartwatch market three years ago, it has been Fossil's mission to meld technology and design. 2018 has been our biggest leap so far: by adding significant features in terms of technology, without compromising our design ethos,