Syska Group Partners with Tuya Smart to Bring Smart Home Capabilities in India

Syska Group, a leading FMEG brand in India today announced its partnership with Tuya Smart, a leading global AI IoT platform. Syska has introduced a bouquet of smart home products that will be enabled on Tuya’s IoT platform. With this partnership with Syska, Tuya Smart marks its entry in the Indian market to offer IoT based solutions.

Syska Group for the first time has partnered with a global IoT company to bring smart home products in the Indian market. The smart home market in India is on a booming stage and Statista report predicts Indian smart home market to hit 7.2% by 2022. To transform every Indian household into a smart home, Syska has introduced wide range of smart home products that include ‘Smart Door Bells, Smart Switches, Smart IR, Smart Down Light/ Ceiling Light, Smart IP Camera, Smart Wall-Light, Smart Door Sensors, Smart Plug, Smart Spike Buster, Smart Weighing Scale and Bluetooth Bulb Array’. All the products will be launched in December 2018.

As an endeavor towards providing the best customer experience through innovative product solutions, SYSKA has proactively introduced WiFi enabled home appliances which will be voice controlled. Syska aims to enter two million homes in the next 1 year and plans to grow steadily year on year. The company is targeting revenue of 200 crores in next financial year. Syska Group will be investing 25 crores in Marketing and R&D in the upcoming year to build the smart home category in India.

Commenting on the partnership with Tuya Smart, Rajesh Uttamchandani, Director, Syska Group said, “Upgrading of wireless Internet, emergence of cloud based services and convergence based technologies including Internet of Things (IoT), has brought about a new era in smart home automation. As the demand for smart home automation is increasing, we believe that this is the right time for Syska to introduce innovative smart home solutions for its Indian consumers. Through this partnership with Tuya who is a leading global IoT player, Syska aims to be the leader in developing next-generation smart home products backed by superior technology and at competitive pricing.”

Talking about the partnership, Mengda Zhao, Chief Strategic Investment Officer of Tuya Smart said “It’s a stride forward for both Tuya and Syska by partnering with each other in IoT, and it’s a big moment for us to seize the booming trend of IoT development. To have everything connected and intelligent inside is the future, and Tuya is very delighted to witness this with our partner Syska, who is one of the leading and reputable player in India markets. By leveraging the strengths from each party, we are excited to announce our partnership with Syska.”

Dilip R.S., Country Manager for Alexa Skills, Amazon India, added “Voice-first experiences are driving growth in the smart home category in India. With the option of hands-free voice-control of Syska and Tuya’s smart home devices with Amazon Echo and Alexa, customers can now experience that setting up a smart home isn’t as complicated as many people once thought.”

“India’s deep desire to establish a global and robust electronics industry will necessarily stand on building strong champion companies from India. Syska is emerging as one of the potential champion companies. The expansion into these important smart home products vertical is timely. With Syska’s stellar record of excellent trade and consumer relationship we are confident that this will emerge as a very strong vertical for Syska and will deliver great customer satisfaction” say Pankaj Mohindroo, Chairman, India Cellular and Electronics Association.

Syska Group is rapidly expanding and diversifying into various categories. Last month, Syska made an announcement about its partnership with Suyin Optronics and Biometronics to set up a first of its kind camera modules factory in India. In the month of July, Syska entered in the wires and cables business and roped in Amitabh Bachchan as the brand ambassador.  SYSKA is in line with government’s mission of Make in India and has made a total investment of over 350 crores to set up manufacturing units in various parts of the country.