Canon Unveils the New Destination for Inkjet Users; Launches First Canon PIXMA Zone in India

Canon India, one of the leading digital imaging organizations in country, announced the launch of its first ever PIXMA Zone in India today. Designed and conceptualized to exhibit the entire range of Canon Inkjet technology and its features, the PIXMA Concept store is aimed to familiarize the consumers with all categories of Inkjet printers, cartridges and photo media according to their usage and needs. By providing a personalized demo experience with an excellent sales support, this store is a one-stop shop solution for all printing requirements.

The launch of the PIXMA Zone is timed perfectly to compliment the festivities prevalent in the country now. Users will be able to avail various festive offers at the store, enabling them to commence their celebrations with enthusiasm. The organization has announced a ‘Print & Play’ offer, through which customers will get Bluetooth Speaker free on purchase of PIXMA G 2010 & PIXMA G 3010. Canon PIXMA G series printers are aimed at making printing hassle free with features like wireless connectivity and integrated ink tank. Customers will be able to avail the benefits of this festive offer, until December 31, 2018.

Located at Janakpuri District Center, the store was inaugurated by Kazutada Kobayashi, President and CEO, Canon India, Eddie Udagawa, Vice President, Consumer Imaging & Information Centre and C Sukumaran, Director, Consumer System Products, Canon India.

Present at the inauguration of the first Canon PIXMA Concept store in India, Kazutada Kobayashi, President and CEO, Canon India said, “At Canon, we consider it as one of our primary objectives to strengthen the culture of imaging, by making both clicking and printing an enriching experience for our customers. From input of images to output, we take pride in taking care of the entire 360 degree offerings, starting with the camera, then image processing, to printing of pictures. The commitment, skill and innovation to offer a complete solutions portfolio is what makes our offerings unique and leading in the market. For almost a decade, our CIS stores, have been instrumental in this regard and today’s launch of the PIXMA Zones, will further support our endeavor. We foresee these stores to be yet another contributors in our journey of customer delight, enabling us to penetrate into the widest geographies in the country.”

Eddie Udagawa, Vice President, Consumer Imaging & Information Centre commented, “In line with our constant endeavor of customer satisfaction, we bring for our customers the exclusive PIXMA Zones, which will further contribute to strengthening the awareness for our printer portfolio. Our inkjet printer range has established itself as one of our top performers, catering to our wide customer portfolio, including home, SOHO’s, jobbers, and even expanding to the SME segment. With these customized PIXMA Zones equipped with well-trained demonstrators, we look forward to providing an exhaustive product experience to our existing and potential customers. Along with Delhi, we aim to open the PIXMA zones in metros like Mumbai, Bangalore and Chennai, this year. We further envision strengthening our retail footprint and regional penetration, by expanding the stores to the tier II and III towns, in the coming years.”

Sharing his thoughts on the launch C Sukumaran, Director, Consumer System Products, Canon India said, “With the continuously increasing demand for our inkjet products, we are further strengthening our outreach with the launch of conceptualized and experiential stores. Printing is a form of expression, whether for personal or professional use and it demands the right technology and understanding. The PIXMA Zones are designed to address the varied print requirements of our customers and simplify their printing needs with live demonstrations of our expansive inkjet portfolio. We would want people to experience joy in printing and the right experience will enable them to further understand this space of imaging. We are positive that our shop in shop stores, will strengthen customer engagement and add value to their buying experience. We would be happy to make all efforts to make this festival season more joyful and prosperous for them.”

The Canon PIXMA Concept stores are designed to further help the retailers understand the consumer behavior and provide them exclusive products, schemes and offers, keeping pace with the latest technology.  The product display for home and office use would include product series like MG, MAXIFY, G, TS and E and professional portable printers.