Lenovo Strengthens its Focus on the SMB Segment in India

Lenovo, the leading global PC and Smart devices brand, today unveiled the new ThinkPad E480 laptop for Small and Medium Businesses (SMBs) and start-ups. The product boosts of 11 grade military specifications and aims to enhance the workforce functionality.

The device is built to last and tested for durability. A comfortable backlit keyboard and the latest generation of touch fingerprint sensor makes for a smooth functioning laptop. With a 14-inch form factor and 1.75 kg (3.9 lbs) weight, the device is designed for the mobile workforce. It also comes with a slew of security features, sleek design, and standardized connectivity to enable a business what it needs to get ahead.

Commenting on the launch, Ashish Sikka, Director SMB, Lenovo India said, “The small and medium enterprises today have to embrace the latest technological trends with rugged and stylish laptops. With the launch of ThinkPad E480, we believe the SMB market will be able to keep their employees happy as well enhance their work productivity. At Lenovo, our objective is to increase productivity & reduce downtime for SMBs to focus on their core business objectives. With the launch of the ThinkPad E480 series, we have addressed their need for reliable, durable and secure laptops with easy maintenance.”

Highlights of the ThinkPad E480:

ThinkPad E480 (Prices starting from INR 32,999)– The powerful and aesthetically pleasing E480 is the thinnest laptop in its category. It provides up to 13 hours of battery backup with Quick charge technology and Dolby Advanced speakers. The new ThinkPad E480 also offers dual drive capabilities with SSD for performance hungry users.

It's reliable—as shown by the certificate of Military Grade Specification which includes series of rigorous tests it undergoes against shocks, drops, and other extremes —and secure, thanks to its optional Touch Type fingerprint reader and dTPM 2.0 chip. Additionally, the users and IT Managers can rest easy with the Lenovo sealed battery warranty, offering three-year coverage for non-CRU batteries.

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·         Rich visuals - 14" HD (1366 x 768) with antiglare display and optional FHD IPS Display

·         Weight starting at 3.85 lbs (1.75 kg)

·         Warranty -  Up to 5 year on-site warranty

·         MIL spec tested

*The above prices vary basis the configuration. Prices are exclusive of taxes but do not include shipping or options and are subject to change without notice; additional terms and conditions apply. Reseller prices may vary. On-shelf rates may vary by geography and products may only be available in select markets. All offers are subject to availability. Lenovo reserves the right to alter product offerings, features and specifications at any time without notice.