Mission Samruddhi: Serving Heroes Who Serve Our Nation

ICICI Securities Ltd., India’s largest broking house, said that under its Project Samruddhi, which is aimed at spreading financial literacy amongst junior ranked officials from our uniformed forces, the company conducted a programme for over 75 personnel of Maharashtra Police. The participants were taught about the importance of financial planning, disciplined approach, different investment avenues, importance of goal based financial planning, and the basics of stock markets etc.

Among the senior dignitaries who attended the event were Krishna Prakash (IPS), Special Inspector General of Police (VIP Security) Maharashtra Police and Yashasvi Yadav (IPS), Special Inspector General of Police (Coastal Security), Maharashtra Police. This was the 200th such event the company has conducted nationwide since the launch of this programme in 2017, and has directly touched about 30,000 service personnel. This is at no cost to the participants and the company has partnered with NISM for this CSR initiative to help in imparting this key life skill.

Talking on the event, Krishna Prakash (IPS), Special Inspector General of Police (VIP Security) Maharashtra Police, said, “As a force which is 24X7 dedicated towards protecting the citizens our country, it is heartening to see ICICI Securities has thought of our forces and has taken a keen interest in educating our rank and file about the importance of disciplined approach to financial planning for a brighter future.”

Yashasvi Yadav (IPS), Special Inspector General of Police (Coastal Security), Maharashtra Police said, “Programmes like these would help our team to plan their finances and investments better. We appreciate ICICI Securities taking this initiative which would help our forces also secure their own future by understanding savings and financial opportunities better.”

Shilpa Kumar, MD & CEO, ICICI Securities, said, “Our Police personnel work round the clock to protect the country and its’ citizens. Due to the nature of their duties, managing their own finances and keeping themselves updated on the latest financial acumen is seemingly quite challenging. We identified this huge need gap and launched Mission Samruddhi to serve these people who serve our nation selflessly. We are happy to partner with Maharashtra Police to help their personnel plan for their future by taking a disciplined approach towards savings and investments and equip them the required information and knowledge.”