ZestMoney Increases Focus on Digital Platform in Non-Metro Cities

ZestMoney, India’s fastest-growing digital lending platform for retail consumers is aggressively increasing its focus on non-metro (tier-II and tier-III) cities to better address the fast-growing demand for e-commerce coming from them. Recognising the specific needs of non-metro consumers, ZestMoney has started using regional language-based communications and are seeing a positive response to this initiative.  

Speaking about the success and huge adoption among non-metro city consumers that ZestMoney is witnessing, Lizzie Chapman, Co-Founder and CEO, ZestMoney, said, “We want to empower aspiring Indians to buy products that they wish or need when they want. The easy EMI options offered by ZestMoney make shopping affordable for the masses of India. ZestMoney aims to serve 300 million households who are currently not serviced by traditional financial services companies.”

To ensure this, ZestMoney has recently partnered with popular online retail brands in India like Xiaomi and Flipkart.  They work with more than 200 retail partners and enable financing options at the checkout, enabling EMI without credit card. ZestMoney customers are empowered to afford the things they need and spread the cost over up to 36 months. Zestmoney users buy smartphones, kitchen appliances, headphones, televisions and pay for their education needs using their easy loan facilities.