Morph.ai- The Successful Bootstrapped Start-Up Now Expanding With Investment

In a world where most start-ups vanish without the funds, holding the grounds strong and growing at a phenomenal pace without investment funding is no less than a wonder. Morph.ai did the magic and what began with a demo product in March’16 has taken the shape of an exceptionally successful tech start-up with industry giants as their clients.

Top enterprises viz. Manchester City Football Club, Yes Bank, Yamaha, Motilal Oswal are clients of Morph.ai availing their state-of-the-art marketing tool that uses conversation and chat marketing for business growth and client servicing. The company opted for bootstrapping in lieu of Venture Capital funding to challenge itself for creating a successful product with limited resources. The core strength of the team was creating a strategy, planning, and execution of product development, an innovative approach for client traction and excellent customer services. The company in its initial phase focused on understanding the market and creating the best-in-class chat marketing system adapt to engage the customers and increase the business.

Impressed by the success of PokemonGo Chabot of Morph.ai, Manchester City Football Club was their first customer joining hands with the company utilizing the unique customer service and marketing technology. This was when the rocket launched into space and just within a year, Morph.ai had 12 industry giants and big enterprises onboard. The real magic was achieving this level of growth and success without an investment or funding. 

The company has understood the need for personalized marketing and sales and is profiting the clients’ businesses with conversation and chat marketing on their landing pages and apps. After 1.5 years of successful growth of Morph.ai, the company finally took an expansion leap and had their angel-backed seed round in October’17 of $60,000 from Sumit Jain (Ex-CTO, HT Media and Jabong) and Sumit Chhabra (Ex-Senior from Sprinklr). The company has grown big and expanded the team for greater outreach in the market since then. In statistical terms, Morph.ai bagged $50,000 in revenues in just 5 months post the investment and earned yearly revenue of $100,000.