Swiggy, India’s largest food ordering
and delivery platform has announced the appointment of Vishal Bhatia as its CEO
for New Supply. While the company continues to add restaurants on its platform
at a rapid pace, Bhatia’s appointment has been made in keeping with Swiggy’s
vision of ‘changing the way India eats’ by solving for potential long-term gaps
in supply.
The ‘New Supply’ business line will be
focused on Swiggy’s strategy of giving consumers a greater assortment by
addressing existing supply gaps in the marketplace, including enabling partner
restaurants to expand their businesses. The company had announced its first New
Supply initiative, Swiggy Access last month. Through Access, Swiggy brings a
variety of food to consumers by enabling plug-and-play expansion for restaurant
partners in different areas.
Bhatia comes with 19 years of experience
in blue chip organizations like Reckitt Benckiser (RB), PepsiCo and Britannia.
In his most recent stint at RB’s headquarters in the UK, Bhatia led the global
growth strategy and the related innovation agenda on the Dettol personal
hygiene portfolio, creating one of the fastest growing segments for the
business.
Further strengthening its leadership,
Swiggy has also recently hired Rahul Bothra as the company’s first Chief
Financial Officer (CFO). In his role, Bothra will be responsible for building
on the company’s growth, delivering greater efficiency and value to Swiggy and
its ecosystem of partners, and taking the company to greater financial
excellence at scale.
With over 16 years of experience, Bothra
joined Swiggy from OLAM International, where, as the Divisional CFO he provided
functional leadership to their global cotton operations across 16 countries.
Prior to OLAM International, Bothra has held senior finance roles in Britannia
Industries and Wipro Limited.
“As Swiggy prepares for the next phase
in our growth, the new leaders will spearhead strategic initiatives that will
create sustainable long-term value for our consumers and the marketplace. This
requires concerted efforts and a very strong understanding of the consumer,
coupled with the execution excellence that they bring onboard,” said
Sriharsha Majety, CEO, Swiggy.
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