JSW Steel Introduces Non-Erasable Quality Marking on JSW Colouron+ to Combat Counterfeiting

Determined to fight against counterfeiting of steel products under its brand and more importantly safeguarding the interests of customers, JSW Steel, the flagship company of diversified Indian conglomerate, JSW Group, recently conducted two raids in and around Bangalore, Karnataka.

The first raid was conducted at Baburam Premchand, a manufactuer based in Mothi Nagar Bangalore.  The promoter of this manufacturing unit Satheesh Gupta was arrested. The raid was conducted by officials of Halasurgate Police Station, Banaglore. The officials confiscated and duly sealed over 500 counterfeit steel sheets from the unit during this raid.

The second raid was conducted at Akshay Enterprises, a retailer based in Kolar, near Bangalore.  The promoter of this retail store Mr D Gowda was arrested. The raid was conducted by officials of Vemagal Police Station, Kolar. The officials confiscated and duly sealed over 50 counterfeit steel sheets from the store during this raid.

The arrested persons were allegedly selling sub-standard quality of colour-coated steel under the brand name JSW Colouron+ a (registered trademark belonging to JSW Steel). The counterfeit products sold was causing significant losses and damage to JSW’s long-established trademark reputation, goodwill and trust among customers.

According to Mr Jayant Acharya, Director - Commercial & Marketing, JSW Steel, “JSW Steel believes in offering high quality superior products. But we would like to sensitize that in last few months there has been a substantial import of inferior colour-coated sheets that imitate JSW Colouron+ and customers are getting cheated. These counterfeit products, made by sub-standard material have lower product life and can put safety of our consumers at risk. “

JSW Steel is known for its innovation and high quality products have introduced a quality marking on JSW Colouron+ colour coated sheets. The key feature of this quality marking is that it is non-erasable and can be easily checked by the consumers at the store during purchase.  JSW Steel’s quality marking differentiates its product from counterfeits as the liner marking in counterfeits can be easily erased.  Such malpractices have serious implication on economic health and safety of the industry and individual customers. Counterfeiting and piracy are a threat to every industry sector around the world and India is no exception.