Tech Mahindra, Unity Join Hands to Work on Next-Gen Immersive Reality Technologies

Tech Mahindra, a specialist in digital transformation, consulting and business re-engineering today announced its partnership with Unity Technologies to open a Centre of Excellence (CoE) targeting Communication and Media & Entertainment segment. Unity Technologies is credited with producing the world’s most popular creation engine, which reaches nearly 3 billion devices and powers nearly 2/3rds of all Augmented Reality (AR) and Virtual Reality (VR) content.

The CoE will be located at Tech Mahindra’s campus in Bangalore and will specialise in solutions targeted at Communication, Media & Entertainment segment which will be completely developed by Tech Mahindra using Unity 3D as a platform. It will also focus on catalysing and facilitating training, consulting, advice and research to the developers in the domain.

Dave Rhodes, Chief Revenue Officer, Unity Technologies, said, “The next cutting-edge technology will be in the AR/VR space which is fast catching up in almost all major domains. We recognise the scope for growth and development in telecom and Media & Entertainment space and are pleased on partnering with Tech Mahindra for the Centre of Excellence. Tech Mahindra gets the expertise in building world-class products for a dynamic industry vertical like boardcasting, making them our preferred partners in disrupting innovation. ”

Indraneel Ganguli, Senior Vice-President & Global Head, Marketing at Tech Mahindra commented:“Our customers in Gaming and Media & Entertainment industry are seeking more options around immersive experiences. Through this partnership, we are delighted to be one of the earliest players to focus our expertise in developing AR/VR/MR solutions at faster pace, helping customers in adding value to their end-users/consumer experiences. Our partnership with Unity would help us penetrate the space more aggressively and significantly as a one-point solution for all sub-segments in the Media & Entertainment space.”

As a trusted Digital Transformation partner for global organizations, Tech Mahindra is aggressively pushing ahead with its D.A.V.I.D strategy, which constitutes of five key pillars such as digitalisation, automation, verticalization, innovation and disruption. The company believes that AR/VR is going to be one of the key technology areas that would hugely contribute towards shaping the future in an increasingly digitalized world. “We are creating a Centre of Excellence that will build comprehensive business solutions combining AR/VR applications with enhanced personalised user experience that will improve business value for our customers,” added Ganguli.

Unity exists to democratize development, solve hard problems and enable success -- three core values that are the driving forces of Unity’s adoption by millions of creators. Unity powers more than 50% of all new mobile games and over 2/3rds of all AR and VR content. Interactive content made with Unity reaches nearly 3 billion devices worldwide.