Unity Technologies, creators of the world’s most popular
creation engine which reaches nearly 3 billion devices and powers nearly 2/3rds
of all Augmented Reality (AR) and Virtual Reality (VR) content, today announced
a partnership with Veative Labs to launch a Center of Excellence (CoE) at
Veative’s India office in Noida (NCR). Together Unity and Veative Labs, the
creator of high quality 3D, VR, AR and Mixed Reality (MR) learning content,
will employ over 300 full-time skilled resources as it builds the largest
content library outside of gaming in offices in India and several other
countries.
The CoE will focus on providing immersive technology solutions
for academics (school and university education), skill development, vocational
training, and enterprise applications for industries such as defense,
tourism, retail, construction and engineering. The center aims at creating an
umbrella framework for actions pertaining to 3D/AR/VR and to be a platform for
adapting the best practices in the evolving domains. The centre will
bring a better learning experience to Unity developers around the globe with
high quality 3D, VR, AR and MR content and teaching tools. The CoE will give a
platform to rising developers to connect, collaborate and interact with each
other and will be given specialized skills training program.
The CoE will also provide support for local governments toward
training and development, testing and certification and help set occupational
standards using immersive technologies.
Industry Potential
Unity is uniquely positioned to leverage this opportunity and
has been empowering developers globally to create content across domains. Unity
mobile developers have generated an estimated $12.4 billion USD in net revenue
over the past two years, with 18% of all 2015/16 Worldwide Net Mobile Games
Revenue coming from content developed on Unity platforms.
Quentin Staes-Polet, Director South Asia/ANZ, Unity Technologies, said, ‘’Unity is the leading
platform for developing a broad range of applications from games to the
quickly evolving worlds of virtual and mixed reality
production. Veative shares our vision for rapid innovation, and
we are excited to partner with them to accelerate creation and
continue bridging the gap between a booming industry and
qualified developers’’.
Vipin Goyal, Director
Strategy & Operations Veative Labs, said, “We are delighted to be a preferred partner with
Unity Technologies and launch a Center of Excellence. Industry has a lot of
needs and tremendous opportunity to benefit from high end immersive experience
using 3D/AR/VR/MR technologies. This is just the beginning of a much bigger
journey for us. Veative’s mission is to make a difference in this space and
become a leader in providing effective 3D/AR/VR/MR interactive content and
solutions to make immersive experience affordable to masses and an integral
part of our day to day life.”
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