Samsung’s New QLED TV to help its Premium Segment Grow from 48% to 60% in 2017

Samsung Electronics has launched its flagship premium line-up of QLED TVs in India and showcased its innovative TV, The Frame, with 100 per cent Colour Volume. These QLED TVs will be available in three series, Q9, Q8 and Q7, in 55 inches (138 cm), 65 inches (163 cm), 75 inches (189 cm) and 88 inches (223 cm), starting May 2017. QLED TVs will be priced between Rs 3,14,900 and Rs 24,99,900.

Announcing the national launch of QLED, HC Hong, President and CEO, Samsung Southwest Asia said, 'Samsung’s QLED TVs are ushering in a new era of televisions, with innovations that are ahead of their time. These televisions reflect our global ambition. Samsung has been the world’s biggest television brand for the last 11 consecutive years. We are also India’s top television brand for the last decade and the most trusted brand in the consumer electronics category.'

He said that consumers can pre-book their QLED TVs between May 2 and May 21 to avail the special pre-book offer of a free Samsung Galaxy S8 plus (Gold). 'QLED TV, powered by Samsung’s quantum dot technology, provides true-to-life images that no other TV can match. It empowers you to think about the television in a new way, bringing art and entertainment into new parts of your home. The QLED TV is as beautiful when turned off as it is when it’s on and will help us grow the demand for premium TVs as well as our market share in India even further,' said Rajeev Bhutani, Vice President, Consumer Electronics Business, Samsung India. QLED TVs have been designed with the consumer in mind and focus on addressing three key consumer pain points through solutions known as Q Picture, Q Style and Q Smart.

He said we have a 48% market share in the premium TV segment i.e. above 55 inches in India and now with this launch, we will grow our share to 60% by the end of 2017.

The ‘TV of Light’, a name given to Samsung QLED TV for its delivery of optimal brightness levels and stunning visual experience, is ushering in a new era of televisions and transforming the living room of tomorrow with its focus on the lifestyle TV concept. According to him,QLED TVs achieve 100 per cent Colour Volume, the HDR 2000 functionality brings out hidden details, an Invisible Connection keeps your living room clutter free and One Remote Control offers an intuitive experience.

Along with these, the No Gap Wall-mount and the optional easel-like Studio Stand light up the aesthetics of your home. Fusing a slim, sleek and premium metal body with a nearly bezel-less display, QLED TVs set the tone for exceptional sophistication.

On the occasion, Samsung also showcased its newest innovation – The Frame. Instead of fading to black like a conventional TV, The Frame’s display transforms into a work of art, letting users select from a collection of more than 100 art pieces in 10 different categories, including landscape, architecture, wildlife, action, drawing and more. Paired with numerous options for art layouts and colours, as well as customisable accessory options including interchangeable bezels and an optional Studio Stand, it truly complements the user’s living space.