Without much hullabaloo,
Google has launched a new food delivery and home services aggregator called
Areo for the Indian market. The Android application for hyperlocal
delivery and home services provides users with one-touch access to
restaurants, beauty salons, and other home maintenance or cleaning services.
The
app that was first spotted by The Android Soul, is available as a free download
on the Google Play store and is currently operational in Bangalore and Mumbai.
For
the food delivery service, Google presently has three startups on board to
allow Indian masses to order food — Freshmenu, Scootsy, and HolaChef. Any
of these will be available to serve you based on your location. As for the
beauty, personal care, fitness, and home maintenance services, Google has got
on board Urban Clap to lend a helping hand.
One can either search for any
specific dish or choose any specific partner to browse through dishes and
schedule deliveries by paying online or use cash on delivery. Notably, Google
has partnered with TimesofMoney’s DirecPay for online payments on Areo rather
than using its own payment solution.
The USP of the app is that its
fast and the experience is a lot simpler than having to go through multiple
apps in one’s smartphone. Well, this could also be some bad news for
other local delivery startups who have some new competition from tech titan
itself.
Google has launched a couple
of India-centric app in recent weeks. First, it debuted beta version
of YouTube Go app in India and then of course the music streaming
subscription packs on Google Play Music for as low as Rs 89/month.
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