Samsung India Expands Rural Presence; Launches 535 Service Vans to Cover Villages

Samsung India has announced the expansion of its service network across the country that will bring Samsung service to every corner of India. This network, which includes 535 service vans, will reach out to over 6,000 talukas across 29 states and 7 union territories. This makes Samsung’s service network the largest in this industry in India.

In addition to introducing 535 service vans, which are equipped with multi skilled engineers, key components, DG sets and key jigs/fixtures for providing quick response and on-spot resolution, Samsung has also added over 250 service points and over 250 resident engineers, ramping up its service network to over 3,000 service points within a month. Samsung plans to add more service vans, open new service centres, appoint brand engineers and further strengthen its service network.

Narendra Singh Tomar, Minister of Rural Development, Government of India and Dr. Mahesh Sharma, Minister of State for Tourism and Culture, Government of India with HC Hong, President and CEO of Samsung Southwest Asia launched the initiative by flagging off 29 service vans representing 29 states of India from Samsung’s manufacturing plant in Noida.

Shri Narendra Singh Tomar, Minister of Rural Development, Government of India said, “As digitization and electrification expands into rural India, we are witnessing an increase in the adoption of electronics and mobile products. It is imperative for corporations to support this trend by establishing quality service network for addressing consumers’ needs regarding after-sales service of products in rural areas.”

Mahesh Sharma, Minister of State for Tourism & Culture, Government of India said, “Samsung’s manufacturing plant, two RnD centers and its design center are contributing in a big way to the economy and technology prowess of Noida and in effect Uttar Pradesh and the nation as well. Corporations that participate in the government’s focus on rural India, whether in product or services, will stand to gain rural consumers’ trust in the long run.”

“Samsung is committed towards providing best-in-class service across the country. With the new service initiative, our customers in rural India will enjoy the same level of speedy and high quality services as urban customers. Our aim is to bridge the urban-rural service gap and we devised a solution which is ‘Made in India’ and ‘Made for India’ which will create unprecedented service delight across the entire country,” said HC Hong, President and CEO of Samsung Southwest Asia.

The vans aim to provide speedy service with reduction in turn-around-time along with assured quality to each Samsung customer in every corner of India.

Samsung continuously strives towards setting new customer service standards and enhancing its customer service network with new initiatives and programmes, focusing on overall customer delight, infrastructure enhancement and premium service delivery.

Samsung started its operations in India 20 years ago in December 1995. Today, Samsung India has two manufacturing units, three RnD centres and a design centre, employing over 40,000 people, with the largest sales, retail and service network by any company in the country. By not only fulfilling its commitment to ‘Make in India’, but also living its promise of ‘Make for India’, Samsung has emerged as a truly Indian company at heart.