Mphasis Sparks Accelerates Digital Transformation to Indian Organisations

Mphasis, a leading IT services and solutions provider, today launched ‘Digital Acceleration Program – Sparks’. Sparks accelerates digital transformation for organizations without them having to invest in future proof technology or research labs by constantly bringing in industry disruptors revolutionizing the global banking and insurance sectors. These partnerships are a catalyst in verticalyzing cutting-edge digital technology to help Mphasis’ customers pragmatically deliver end-to-end solutions.

Sparks currently introduces two vital elements ‘Customer Experience’ and ‘Data, Information and Intelligence’ aspects of digital. Sparks evolution roadmap consists of bringing in three other elements: Commerce, Operations, and Architecture and Technology Transformation.

Sparks concurrently fast tracks market reach and growth of leading FinTech and Insure Tech companies; by leveraging a combination of Mphasis’ strong vertical focus, technical proficiency and transformative digital leadership threading domain & digital technologies like Artificial Intelligence (AI), Natural Language Processing (NLP), Robotic Process Automation (RPA), Big Data & Advanced Predictive Analytics. 

Sparks initially focuses on hyper-personalization, micro and omni-channel engagements, bringing in AI and NLP technology to transform experience through partners - Ushur, Loyakk and Artificial Solutions Inc.

“Sparks is a potent combination for ensuring digital competitive advantage, innovative technical expertise and future proof business solutions. Collaboration in a mutually beneficial ecosystem offers interoperability, protection of investment and confidence in the future for both our customers and partners as we jointly walk down the path of relevance. Our stringent evaluation methodology ensures we enroll only the best ‘Silicon Valley’ like FinTech and Insure Tech focused start-ups into Sparks,” said Dinesh Venugopal, Head of Strategic and Digital Customers, Mphasis.

Sparks partners will help customers improve application performance, deliver impactful customer experiences and drive business outcomes. All partners—including digital agencies, independent software vendors, cloud platform providers, and specialized systems integrators —working wih Mphasis can now grow their business reach and jointly serve leading banks, brokerage and insurance companies with vertically relevant digital offerings.

Simha Sadasiva, Chief Executive Officer, Ushur, which provides highly innovative micro-engagement, self-service platforms on mobile phones, said, “Mphasis Sparks is a very thoughtful initiative that leverages its deep domain expertise and access to a large market and offers a unique opportunity to companies like us to deliver disruptive solutions to Banking and Insurance industries. We believe business analysts in enterprises can leverage our service bots to drive down significant costs in new and existing customer engagement”.

“We provide Unifier-X, a next-generation Mobile Engagement Platform that enables enterprises to deliver high-touch, personalized experiences to its high-value customers. The credibility of Mphasis driving innovation via its Spark 1.0 program creates incremental revenue growth, access to larger customers and formalizes our joint efforts in support of customer loyalty in critical markets. We are excited to bring innovation in personalized experiences,” said Salim Ali, Chief Executive Officer, Loyakk.

“We are delighted to be part of Mphasis Spark. Customer expectations are changing fast - they now expect to be able to speak to automated channels in a humanlike, natural way – and get accurate, meaningful replies 24/7.  Our natural language platform delivers an artificially intelligent, conversational component that complements the other technologies that Mphasis are integrating into a compelling customer experience proposition for the banking and insurance sector,” said Lawrence Flynn, Chief Executive Officer,