In its vision to make doctor
consultation seamless, convenient and prompt users to take health more
seriously, Lybrate, India’s first and largest online doctor consultation
platform, has announced the launch of an integrated healthcare solution
‘Lybrate Lab+’, enabling users to consult doctors online, get suggested lab
tests done without any hassles of stepping out and continue consultation
upon automatic sharing of reports with healthcare experts, without breaking the
loop.
Lybrate is aiming to take convenience
in healthcare delivery to a new level with the launch of the new product.
Integrated into online doctor consultation experience, the product equips
users to book and get sample pick up from the location and time that best suit
them, and proceed with the consultation process upon reports being
automatically shared with them and their doctor.
With this, Lybrate, which has over
100,000 doctors from more than 80 cities in India, is creating an altogether
new O3O (online-offline-online) marketplace in healthcare on the lines of
existing O2O (online-offline), as the company decided to complete the loop of
online doctor consultation, acting upon the doctor feedback that people leave
the treatment unfinished because of involvement of lab tests.
Now, users will be able to consult
doctors (online), get sample pick up for lab test (offline) and get reports
automatically shared with doctors and continue consultation (online), thus
benefitting from Lybrate’s integrated O3O healthcare solution.
“We came across the ‘offline’ gap in
online doctor consultation that lab tests created, which broke the cycle of
consultation. Medical experts suggest that over 75% consultations require
medical tests and because they involve either visiting a lab or making an extra
effort to search a lab and book a test online, 70% people tend to ignore it,
exposing their health to grave risk. In a strategic business decision, we
decided to include lab tests on our platform to enable users to take up
recommended tests. Lybrate Lab+ is a huge step towards creating an end-to-end
online consultation experience for users to take informed decisions about their
health. It is a measure closer to our aim of making healthcare delivery more
convenient and seamless,” said Saurabh Arora, Founder and
CEO, Lybrate.
The service is also available for users
to only book tests, get sample pick up and have reports shared with them
automatically.
Timely lab screening, medical experts,
say plays an important role in detection, prevention and management of chronic
health problems such as cardiovasular disease, thyroid, hypertension and
diabetes.
Lybrate Lab will deliver the over 2,500
lab tests, including blood sugar, complete blood count (CBC), lipid profile,
liver function test and thyroid profile, from Quest Diagnostics, Metropolis
Labs, Thyrocare and Suburban Diagnostics to begin with.
The company is launching the service in
three cities – Delhi, Mumbai and Bangalore. “We will expand the service to five
more Tier 1 cities in the next three months.”
Lybrate launched the platform in
January 2015, which then supported doctor consultation via text chat only. It
later introduced voice and video calls to encapsulate all forms of
communication and make it convenient for the users to talk to doctors. Lybrate’s unique
and first-of-its kind Health Feed, consisting of health tips on more than
varied 400 topics which are posted by doctors themselves, is helping push
preventive mindset among people and make them take their health seriously not
only when they are ill, but also when they fit and fine.
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