Tata Communications, the Official Connectivity
Provider of Formula 1, announces that it has been selected by Sky
to deliver the live broadcast feeds of all 21 Grands Prix starting with the
2016 FIA Formula One World Championship season over its global superfast
fibre network – the world’s only wholly-owned fibre network encircling
the globe. The deal, which is part of Sky’s strategy to create
Europe’s leading entertainment company following its acquisition of Sky Italia
and Sky Deutschland, will ensure a seamless race experience for viewers in the
UK, Ireland, Germany, Austria and Italy, regardless of Grand Prix location.
All video feeds of the 2016 FIA Formula One World Championship
season will be distributed live in high-definition to Sky viewers
using Tata Communications’ Video Connect service. Sky teams based in the UK,
Germany and Italy will work in close collaboration with Tata Communications’
experts at race tracks and its remote operations teams, ensuring a seamless
delivery of each race to people at home. Video Connect enables broadcasters to
deliver live video feeds from anywhere in the world over Tata Communications’ IP network, with connectivity to over 240
countries and territories. Underpinned by the world’s largest wholly-owned
subsea fibre network, it ensures the highest quality viewing experience for F1 fans.
“The integration of our operations in Europe is focused on
accelerating innovation and serving our viewers better – and Tata
Communications’ global fibre network will help us do just that,” says Keith
Lane, Director of Operations at Sky. “It’s crucial that we’re able to bring our
viewers action-packed, high-quality F1 racing experiences from
Grands Prix around the world. And, as the way people experience F1 is
constantly evolving thanks to technological advances that rely on superfast
connectivity, there is scope for us to tap into Tata Communications’ global
fibre network as we continue to drive innovation in F1 broadcasting.”
“With half a billion viewers globally, F1 is
the world’s most popular annual sporting series – but with races in locations
as diverse as the streets of Singapore, the hills of São Paulo and the deserts
of Abu Dhabi, it is also a hugely challenging environment for broadcasters,”
says Mehul Kapadia, Managing Director of F1 Business at Tata
Communications. “Bringing fans brilliant, glitch-free viewing experiences
requires more than just reliable, superfast connectivity on a global scale. As
fans increasingly want to be part of the action unfolding on the track, we look
forward to exploring future game-changing technologies with Sky to drive
innovation in F1 broadcasting.”
The deal with Sky builds on Tata Communications’ expertise in F1 content
delivery and highlights the company’s central role in the F1 ecosystem,
working in close partnership with Formula One Management, The MERCEDES AMG
PETRONAS Formula One Team, and many leading F1 broadcasters.
Last year, the company was also chosen by Formula One Management to provide
broadcast services globally for the GP2, GP3 and Porsche Supercup racing
series.
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