IBS B School Introduces Electives Courses in Big Data, Digital Marketing & Advanced Analytics

By Manu Sharma
The entire class of 180 PGDM students finishing from IBS Business School in Bengaluru are set for another 100 percent placements during 2016. The B school claims about 75 companies will came over for campus placements including: BFSI, Consulting; IT/ITeS, Manufacturing and even Startups.  The unique features this year is that companies looking for skills in Big Data Analytics, Advanced Analytics and Digital Marketing can now hire these special skilled students during the placements.

Addressing the media, Prof J. Venkataraman, Dean (Placements), IBS Business School, Bengaluru says, “Keeping in view of the industry requirements, from this calendar year we have introduced special elective courses in analytics in the second year and these include Big Data Analytics, Digital Marketing and Advance Analytics giving them the special edge over other students. So companies like TCS, HCL Technologies and Oracle besides a host of MNC banks can now absorb our students for their special skills in analytics as well.”

Prof Venkataraman adds that another feature introduced is a 14 week Summer Internship Project (SIP) for our students giving them the much-needed industry exposure. So students with an average salary between Rs 5.5 lakh to Rs 9 lakh can now get expect another 10-15 percent jump from this year.

The two year PGPM Program of IBS Bengaluru is designed to impart managerial skills in students and equip them with appropriate knowledge so that they are able to have a global view of the organization, and look at organizational issues from a holistic perspective, irrespective of their specialization in a particular functional area.

The courses offered in the program are practice-oriented with emphasis placed on application of principles, tools and concepts to address the challenges and problems faced by today’s organizations. These courses are carefully designed to facilitate learning in managerial decision making in the context of organizational strategy. Students are encouraged to critically evaluate decision situations and use rigorous analysis in arriving at a particular decision. At the same time, the ethical implications of their decisions are also urged to be considered. 

The program is aimed at deepening the understanding of the key functional areas and strategic dimensions of management, and equipping future professionals with the latest tools and techniques.

SIP

One of the unique features of the program offered at IBS Bengaluru is the 14 weeks Summer Internship Project (SIP) that our students have to undergo at the end of Semester II. This extended duration makes the SIP more than an academic project, and students can make a real contribution to the organization. The students get an exposure to the working of an organization for a reasonable duration, which allows them to understand the nuances of corporate working. SIP is a vehicle for introducing students to real-life situation, which cannot be simulated in the classroom and requires the students to undergo the rigor of professional environment both in form and substance. It exposes them to technical skills and helps them to acquire social skills by drawing them onto contact with real professionals.

Soft Skills

IBS believes that soft skills are as important as the hard skills which are imparted in the program. Therefore, soft skills’ training is in-built into this program. Students, in addition to learning about management are also shaped into well-rounded personalities through improved communication and presentation skills. Some of the focus areas of the soft-skills program are:  English Language Skills, which include spoken and written skills Good presentation skills. Developing  self-confidence, inter-personal skills, team building and leadership Imparting confidence in facing every kind of group discussion and interview situations during placements

Case Methodology

Case teaching methodology is a hallmark of teaching at IBS.  The Case Method exposes students to real-life business situations and encourages them to look at a problem or challenge from various dimensions. It is expected that students will study cases, comprehend the business situation, analyze the problems and come up with alternatives/solutions and then discuss the case in class. A good case is a very powerful instrument in evaluating a student as it puts the student into the shoes of the real-world managers who must face the challenge of decision-making.

The MBA program is offered at Dehradun, Hyderabad, and Jaipur. The PGPM program is offered at Ahmedabad, Bengaluru, Gurgaon, Kolkata, Mumbai and Pune. The BBA program is offered at Hyderabad.