Fourth Batch of the Target Accelerator Program Will Work Wellness, IoT & Retail Technologies

Target India has announced the launch of its accelerator program’s fourth batch. Five startups, Preksh, MintM, Uncanny Vision, Lechal and Lawbot were selected to develop disruptive ideas relevant to Target’s business. Broadening the scope of Target’s accelerator program, the latest batch will work in the areas of wellness, Internet of Things (IoT) and retail technologies.

“Our sustained effort to tap into India’s innovation potential has led to the success of our accelerator program,” said Navneet Kapoor, President and Managing Director, Target India. “We’re excited to have this latest batch focus on potentially game-changing technologies as well as areas of opportunities for Target like wellness and IoT.”

The five startups selected for the Target Accelerator Program include:

·         Preksh leverages visual merchandising in the store to create rich online experiences

·         MintM is an in-store customer engagement platform

·         Uncanny Vision is a computer vision processing library

·         Lechal is an interactive, haptic footwear

·         Lawbot is an automated platform that analyzes legal contracts

As a part of our commitment to foster Target’s entrepreneurial spirit, the fourth batch also includes two internal teams in addition to the startups. These are as follows:

·  A versus C will provide tools to better understand online shopping cart abandonment

·  Hashtag Shopping will enable shopping on social media through conversational commerce