New Identity for Titan Eye Plus as it Now Reaches Out to Homes

Titan Eye Plus, a leading eye care retail brand from the Titan stable, to reach out to more customers’ will soon start selling its products at your doorstep. Shortly you can sit at home and either call or send request asking for a Titan Eye Plus’ optometrist to come over for an eye test and then order glasses and frames of your choice, The company has also unveiled an contemporary new avatar with a new logo.

Speaking to the media at a press conference, Ronnie Talati, CEO, Eyewear division, Titan Company Ltd said, “Our company is constantly striving to ensure that we are ahead of the curve and innovate new ways of reaching out to our customers. The new initiative to reach out to our customers at their homes is one such drive. We have just started a pilot and our team of optometrist are available at your homes.”

The new brand logo that has a minimalistic and contemporary look, reflecting a youthful persona of the brand. The logo sports a ‘cool blue’ colour palette and a modern typeface which is minimalist and contemporary.

The brand also aims to rejuvenate ones experience of retail in the eyewear category. It reflects the movement of the category from a functional requirement to a fashion accessory with exciting lifestyle cues.

The new identity is designed by Michael Foley Founder, Foley Designs, who had earlier made his mark with stunning, contemporary designs that gave Titan Company Limited (erstwhile Titan Industries Limited) an aesthetic makeover. Speaking of the thought behind the new design he said, “It has been exciting to be a part of this journey that Titan Eyeplus has embarked upon. The new identity will revolutionize the way consumers experience retail in the eyewear category.”

Thirty Titan Eyeplus stores have been readied with the new identity and the rest will go through a makeover in phases, at a cost of Rs. 15-20 lakh per store. 

The company has three major manufacturing facilities at Chikkaballapura (near Bengaluru) and satellite units at Kolkata and Mumbai. The satellite units have been set up at a cost of Rs 5 crore each, while the main manufacturing unit near Bengaluru has an investment of about Rs 12 crore.

On company financials, Talati said the division had been growing over the last five years. It grew at 17% in April-December doing a business of Rs 460 crore and it would continue to grow at double digits.