Tata Communications, a leading provider of A New World of Communications, today announces that it will be the Official Broadcast Partner as the top rugby union teams of the Northern and Southern Hemispheres clash in three matches in France and Hong Kong. This builds on Tata Communications’ expertise in live sports broadcasting and content delivery – the company is also the Official Connectivity Provider of Formula 1.
The video feeds
of the three matches will be distributed live in high-definition to
broadcasters, including Setanta Sports, Eurosport Australia and l'Equipe 21,
using Tata Communications’ Video
Connect service. Video Connect enables broadcasters to deliver live video feeds
from anywhere in the world over Tata Communications’ IP network, with connectivity to over 240
countries and territories. Underpinned by the world’s largest wholly-owned
subsea fibre network, it ensures a seamless, high-quality viewing experience
for sports fans.
“Up to 20 million rugby
fans across 100 countries are expected to tune in for these games, featuring
some of the biggest names in the sport, so there is no room for error,” says
Brian Morris, Vice President & General Manager, Global Media and Entertainment
services, Tata Communications. “In the same way as we
harness our superfast fibre network to enable F1 to reach its fans worldwide, regardless of race
location, we will use our sports broadcasting and content delivery expertise to
bring these historic rugby matches to people’s living rooms.”
In the first
match, taking place on February 5th in Toulon, France, the reigning
European champions RC Toulon will face The Sharks from
South Africa, one of the top teams in the Super Rugby, the pre-eminent
professional rugby union competition in the Southern Hemisphere.
The second
match, taking place in Hong Kong on February 6th, will be a clash between
five-time French champions Racing 92, and the reigning Super Rugby
champions, New Zealand’s Highlanders. This match will see Dan
Carter, World Rugby Player of the Year and one of the greatest fly-halfs of all
time, lead his new French side against a squad that includes six All Blacks
players, as they battle it out for the 2016 Natixis Cup.
In the third
match, taking place on February 11th in Toulouse, France, The
Sharks will face Stade Toulousain, 19-time French
champions and an institution of European rugby, with the winning side taking
home the Hemispheres Cup.
“There are 10,000
kilometres and several time zones between the match locations, so we need a
partner with the reach and capability in both Europe and Asia to distribute
these matches internationally, says Phillipe Spanghero, Director of SL Events,
which organises the matches. “Working with Tata Communications will enable us
to deliver a brilliant viewing experience for fans, as the best teams of the
Northern and Southern Hemispheres battle it out on the pitch.”
No comments:
Post a Comment
Thanks for posting your comments. Do continue to visit
http://blogspot.siliconvillage.net for more news, features and interviews in business, technology, gadgets related areas.