Indian Govt Offers Subsidy to Participants of CeBIT Hannover 2016

With more and more technology starups emerging from Indian shores, it’s time to reach out to the global market and Europe being the prime. After a successful CeBIT 2015 at Hannover for the Indian participating companies, Deusche Messe AG, the organizers of the fair are targeting over 100 micro, small and medium enterprises (MSMEs) to take part in the world’s largest IT expo. To assist the MSMEs, Electronics and Computer Software Export Promotion Council (ESC), sponsored by the Government of India is providing large amounts of subsidies to small scale businesses for their participation in CeBIT.

Addressing the media, Priya Sachdeva, Project Manager of HMFI says, “CeBIT is the gateway to the Indian market and the government of India as part of the Market Development Assessment scheme is providing assistance of Rs 1,50,000 to MSMEs in the ‘Make In India’ pavilion being set up at the Hannover fair.”

“This year 25 exhibitors availed the scheme and for the 2016 event the scheme has been expanded to 50 exhibitors,” she adds.

More number of startups are expected to attend next year’s CeBIT to be held in Hannover being held from March 14 to 18, 2016, said Jan-Hendrik Tiedje, Key account manager of Deutsche Messe. Speaking on the sidelines of CeBIT India 2015, Tiedje emphasised the need for digitisation and stated that it is the need of the hour. He said next years’s CeBIT will focus on digital economy – D!Conomy.

Arbind Prasad, Director General FICCI, said that FICCI would be managing the India Pavilion on behalf of the Government of India in the upcoming CeBIT. FICCI will be supported and funded by the Department of Industrial Policy Promotion and Department of Electronics and IT, he added.

The government of Kerala will be taking a large contingent to Hannover for the 23th year. The state has been an active participant since 1993. Besides a number of other states like Orissa, Uttar Pradesh and Gujarat making their foray into the European market.

This is besides the large number of corporates like Infosys and others like UBS, who take part on their own without any assistance, adds Sachdeva.