Disruptive Pricing and Unique Ecosystem from Letv in the Indian Market

Letv the internet conglomerate is progressing steadfast in its expansion plans and is said to be ready to give the Indian users a unique internet experience through its disruptive technology and model. While entering the Indian market, Letv is said to be initially focusing on device and content offerings while continuing to build India ecosystem. The overall Letv Ecosystem has 7 sub-ecosystems of Internet, content, big screen, mobile, automobile, sports and Internet finance.

Letv’s Superphones are said to be developed with state-of-the-art technologies and innovative new features that are all supported by Letv's unique content interface and ecosystem. Letv’s mobile ecosystem is said to redefine the mobile experience for the connected age and offering Indian consumers a better way to get most out of their mobile devices. The availability of Le superphones is yet to be disclosed; however, the company has its plans to hit the market with its exceptional devices.

Le Superphone is the first smartphone to use a Type-C USB connection. This adapter is a flexible USB that charges faster and moves data more quickly, demonstrating Letv's ability and desire to lead smartphone innovation. The Le Superphones are rumoured to offer an exceptional screen experience and enhanced audio controls with industry leading hifi – audio quality. Le Superphones will run on Letv’s self-developed mobile phone UI - TV producers, video creators and automakers, among others, can tap into Letv's ecosystem to offer users an entry point to Letv-owned and partnered content.

Over the past decade, Letv has celebrated a number of worldwide achievements. Those include: 1^st in China's user scale professional long video site, first Internet company to launch its own self-developed and branded smart TV, first Internet company to own a large-scale film company, China's first employed self- made content strategy company.