Roder.in To Make Outstation Cab Travel In India More Affordable

InstaCab, a venture founded by IIT KGP alumni, is an InterCity cab aggregator has rebranded the product and services to new brand name: Roder.in. Roder.in aims to make over-expensive outstation cab travel affordable and accessible to everyone. Moreover, Roder.in has expanded the services to 12 more cities in North India.

The venture of the parent company, Vecto Technologies Pvt Ltd,started off as a marketplace for taxi industry, the first product was launched in Aug 2014. After generating GMV of Rs 1 million in just under 4 months, the team identified serious problems in the outstation taxi industry, which had been neglected by the major players in the market.

They aim to eliminate “the return-fare” concept from the market by optimizing resources so that customer only pays for the distance travelled. With a fleet of 2500 drivers, does not own cars, its“one-way rates” operations are spread across more than 350 routes covering North India (increase from 32 routes last month), providing good connectivity with well-maintained cabs at affordable prices. Roder.in has expanded and started accepting booking requests from the following cities: Chandigarh, Amritsar, Ludhiana, Jalandhar, Agra, Dehradun, Rishikesh, Haridwar, Jaipur, Ajmer, Pushkar, Kanpur, including Delhi-NCR.

Roder.in will continue expansion to new markets in North India for the next quarter to create a wide network of cabs, with which customers will be able to avail one-way rates to travel between cities across North India.

Roder.in, offers three types of cars: mainly hatchbacks, sedans and multi-utility vehicles. With this, the initial months of this year from January to October has seen over 1500 outstation trips with average size being to the tune of 5,000, generating a GMV of around Rs 8 million.

Roder.in is a technology platform and aggregates cabs for outstation travels. They maintain and optimize fleets across cities in a particular region to provide one-way rates to the customers. They charge commission per ride provided to the operators. They focus heavily on driver verification and cab verification to ensure customer safety.